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Journey Path Report

Overview

The Journey Path Report provides reporting for multi-channel touchpoints directly in the Awin UI. The report provides the journey path for every transaction, as well as a breakdown of the customer journey length and the number of unique touches

The report also provides detailed transaction information for every order on your site. This enables you to make more informed cross-channel strategy decisions, better understand your customer journeys, and identify previously unseen interactions between multiple affiliates in the same journey. 

Configuring the Journey Path Report

To access the Journey Path Report, from the Awin UI homepage, select Reports > Insights > Journey Path. By default, the report shows information for this month, and the summary graphs show daily information.

Setting the date range

You can configure the Period settings to review a specific time period or date range.

To configure the Period settings for the report:

1. At the top of the page, under Filters, click the filter menu button (). The horizontal filter window appears.
2. From the Period dropdown menu, do one of the following:
   • From the list to the left of the calendar, select a predefined period.
   • Use the calendar to define a custom date range, then click Apply.
3. To hide the horizontal filter window, click the cross icon (X).

Tip: To change the selected timeframe view in the converting journeys and duration summary graphs, select Date Part > Duration View.

Customising the Journey Path

For the main report visualization, the coloured blocks represent the touchpoints that a customer reached. From left to right, the blocks illustrate the first touchpoint through to the last touchpoint before conversion. The numbers within each block represent how many times that touchpoint occurred in that journey.

For the default view, Journey Length is the total number of touchpoints a customer made in a journey ,and Unique Touches is the number of unique touchpoints a customer made in a journey. The colours represent each channel, as shown in the legend.

To customise the journey path:

1. At the top of the page, under Filters, click the filters menu button (). The horizontal filter window appears.
2. In the Journey Path section, do one of the following:
   • To see only journeys that start with a particular touchpoint type, from the dropdown menu, select the corresponding channel name.
   • To see only journeys that end with a particular type of touchpoint, from the dropdown menu, select the corresponding channel name.
3. To adjust the structure of the visualisation, from the Journey View dropdown menu, select one of the following:
   • Default: shows the customer journey as a sequential list of touchpoints
   • Timeline: shows the customer journey along a timeline in days, hours, or minutes
4. To hide the horizontal filter window, click the cross icon (X).

Setting the touchpoint detail

1. At the top of the page, under Filters, click the filters menu button (). The horizontal filter window appears.
2. From the Level dropdown menu, select the level of detail you want to show in the coloured blocks in the visualisation:
   • Channel: shows the channel, for example affiliate, or SEO
   • Broad publisher type: shows the parent publisher type, for example content or display
   • Publisher type: shows the specific publisher type, for example cashback or loyalty
   • Publisher: shows individual publisher names
3. To hide the horizontal filter window, click the cross icon (X).

The visualisation updates automatically.

Using additional filters

1. At the top of the page, under Filters, click the filters menu button (). The horizontal filter window appears.
2. Do one of the following:
   • To sort the transactions, from the Sort dropdown menu, select Journey Length, Unique Touchpoints, Order Duration, or Conversion Date.
   • To see all the transactions that match your filters, for Showing, select Show All.
   • To see a sample of transactions that match your filters, for Showing, select Filter, then provide a sample size.
3. To hide the horizontal filter window, click the cross icon (X).

Summary Graphs

After you configure the report filters, at the top of the report, the following interactive summary graphs provide an updated snapshot of performance:

• Converting Journeys: For your selected channels or publishers, Converting Journeys shows the attributed sales performance within your selected time frame.

• Touchpoints: For sales that match your filters, Touchpoints shows a summary that includes the number of customer touchpoints before conversion.

• Duration: Duration shows the average journey length from first touchpoint to conversion, and the graph shows the number of conversions made.

• Started By: For converted customer journeys, Started By shows the channel that was the first touchpoint.

• Converted By: For converted customer journeys, Converted By shows the channel that was the last touchpoint.

If you select any of these summary graphs, the main visualisation also updates, which you can use to filter the summary graphs.

Finding the journey for a specific transaction

1. At the top of the page, for Search Order ID, provide the order reference ID, then press Enter.
2. To check a specific transaction, select the corresponding order ID checkbox. The visualisation updates automatically.