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Advertisers Reference Guides
Types of Publisher
But who exactly are publishers? The textbook definition tells us that a publisher is ‘the publisher/salesperson in an publisher marketing relationship. The publisher gives wider distribution to the advertiser's products in return for compensation based on performance.’...
Looking after your programme - the basics
A useful guide for advertisers independently managing their programmes, handy tips to enable the management of a successful programme....
A 20 step guide to using Twitter
Join the craze... set your brand up on Twitter today!...
How to Communicate Effectively with your Affiliates
A guide to writing emails and posts that your publishers will read and engage with.Don’t bombard publishers with emails. Try to do a weekly round-up of offers and codes, and send this on the same day each week, so the publishers will know when they can update their sites....
De-Duplication Best Practice Guidelines
For advertisers that wish to de-duplicate sales against other online channels please view Awin's best practice guide....
Linking Methods
Guide to various linking methods you can supply publishers on your programme. For a successful campaign, you should provide your publishers with as many linking methods as possible....
Affiliate Recruitment
Some tips on attracting publishers onto your programme. So you've got your publisher programme up and running, but how do you attract publishers to promote your business?...
Affiliate Approval Process
Explains the two methods available for approving your publishers. The publisher approval process will be most significant when a programme first launches as this is when the largest influx of new publishers will sign up to promote an advertiser programme...
Affiliate Communication
Discusses the different reasons for publisher communication as well as the various methods of communicating. As your 'virtual sales force', updating publishers on key issues is crucial to the success of your programme...
Website Conversion
Tips to increasing your website conversion. Website users are often quoted as having an attention span of less than 10 seconds...
Make your website Affiliate-Friendly
More tips on how to optimise your site for customer traffic. There is little doubt that publisher marketing is the new darling of the internet, driving £3bn worth of revenue in 2007, and experiencing 45 per cent growth in 12 months..
Managing a Publisher Programme: Important Account Tasks
Runs through the key tasks you should be performing on your programme...
Affiliate Marketing Best Practice Guidelines: Leakage & Voucher Codes
A two part guide to best practice in publisher marketing with regards to leakage and voucher codes. The term 'leakage' refers to any instance in which a publisher may potentially lose commission due to an untracked action on an advertiser's website...
Managing Advertiser Voucher Codes
There are three types of Voucher Code; bespoke, exclusive or generic code. Only publish the generic codes through the Discount Voucher distributor in your advertiser account. ..
Affiliate Promotions and Incentives Guide
A comprehensive guide detailing a various promotions and incentives that advertisers can offer to publishers.Promotions and incentives are fundamental in optimizing the growth of an publisher programme..
Do Affiliates Get Commission on Cancelled Orders?
Which orders publishers would not receive commission on, and best practice...
Cookie Stuffing
A guide to Cookie Stuffing and how to spot it.Cookie stuffing, or forcing clicks as it is also called, is the practice of setting a publisher tracking cookie on a user’s machine when no actual publisher click has taken place...
Are Cookies dangerous?
Clearing up some common misconceptions about cookies. There are a lot of myths surrounding cookies, mostly making them out to be in some way dangerous for your computer or infringing of privacy rights...
The basics of using 3rd party tracking on your Awin program
This guide explains how to integrate your current or new 3rd party tracking technology onto your Awin programme...
Affiliate Multi-Attribution Model Discussed
Article written by Kevin Edwards discussing Multi-Attribution. The ’last click wins’ model that publisher marketing is premised on continues to prevail underlines the inherent problems the industry faces in finding a credible alternative...
Direct Linking - Advantages and Disadvantages
Definition of direct linking and advantages and disadvantages associated with it. Direct linking is when a publisher creates sponsored PPC ads that link directly to an aqdvertiser’s site...
Affiliate Marketing Report
Please view the following eConsultancy UK Affiliate Census PDF report - 2009
Payment of commissions to publisher s
An explanation of how the traffic light payment system operates..
Banner Design Top Tips
4 top tips to making effective banner creative. Banners are an important branding tool for advertisers and strong banner creative can drive click through and most importantly sales for your publisher programme...
Lead Generation Best Practice: Do's and Don'ts
Online lead generation is not as straightforward as it may first appear, be sure to do the necessary preparation in advance of any activity and seek advice from the Lead Generation team at Awin...
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