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[-] Google Tag Manager - Template Integration

Google Tag Manager - Template Integration

Step 1 - Installing the Journey Tag

The Awin Journey Tag is a JavaScript library that contains all the necessary functions for the Awin tracking to work as expected.

The Journey Tag NEEDS to fire on all possible landing pages of your website! We ask this is done, because the Journey Tag is responsible for the creation of a first party cookie when the user reaches the website. As the user can enter the website through multiple possible landing pages apart from the website's home page, we need to cover all entrance possibilities, therefore, we need the Journey Tag to fire on all pages.

If the user enters through a page, that does not contain the Journey Tag, we won't measure anything.

1) Navigate to "Tags"

2) Click “New” and choose the ‘Awin Journey’ tag.

4) Enter your advertiser ID provided by your Integrator

5) Select "All Pages" as the trigger

6) Name and save this tag appropriately

Step 2 - Automatic de-duplication and the Channel Parameter

This allows Awin’s conversion tag to identify which was the last paid media to generate the last click in the user’s journey before the checkout, this way, Awin’s platform can determine which transactions came from Awin and which didn’t, thus having an automatic de-duplication performed.

1) Create a new variable and name it “Awin - ChannelCookie”, this should be a First Party cookie variable:

2) Name the cookie this way “AwinChannelCookie”:

3) Navigate to the "Tags" tab, and create a new tag

4) Click on the "Discover more tag types in the Community Template Gallery" button.

5) Search for "AW", and select the "Awin - AW Last Click Identifier" tag template:

6) Add it to your workspace and accept the permissions.

7) Use an "All Pages" trigger.

8) Enable the "Using All Pages Trigger" checkbox.

Do not update any setting of the tag that is not mentioned by your integrator.

Step 3: Define the Awin sale tracking

1) Create a new Awin Tag and select the ‘Awin Conversion’ Tag.

2) Defining you DataLayer values, in case you don't know how to map DataLayer variables, here is a guide you can follow on How to map DataLayer variables in GTM

3) Select the trigger that fires once a conversion or the desired event occurs. (The "success" page for conversions, or an confirmation event for leads).

4) Click ‘Save’ and you will then be asked to rename the Tag but you can leave it as it is.

5) Click ‘save’ and you should now have two Tags listed in the Tags table.

Step 4 - Product Level Tracking (PLT)

This step should only be followed by e-commerces, if you do not have an e-commerce, please ignore this step.

Product Level Tracking allows the advertiser to generate much detailed deports, it shows the performance for each product in the shopping cart individually, this is specially relevant for e-commerces.

1) Download the Awin - Product Level Tracking template here, and extract the "Awin - Product Level Tracking.tpl" file to somewhere in your computer, like the desktop for example.

2) Navigate to the "Templates" tab, and create a new template:

3) Click on the menu icon located at the top right corner of the screen, and import an existing template.

4) Select the previously downloaded file Awin - Product Level Tracking.tpl, and hit "Save".

5) Create a new tag, and select the previously created template.

6) Setup the tag's variables with the correct information. If your products array does not use the default property values (“id”, “name”, “quantity”, “price”, “category” or “sku”), enable the "Override Default Product Properties" checkbox and inform the correct values.

7) This tag shouldn't have a trigger, instead, open the "Awin - Conversion Tag" previously created, and use the tag sequencing to fire this tag before the Awin Conversion Tag, like so:

Step 5 - Tests

1) All done! Now just publish the changes!

2) You can follow this guide on How to Test the Awin Tags or contact your Integrator for further assistance!


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