Container Tag Implementation Examples

Cake

Linking

When setting up the program linking you need to request that your Account Manager (or Technical Services) makes sure all affiliate traffic is sent via a the Cake click tracker and that the URL is tagged up in a specific way, namely that !!!awc!!! is populated to the parameter s1, !!!id!!! to s2, !!!sitename!!! to s3, and finally !!!clickref!!! to s4.

Example target URL:

http://domain-name.com/?a=NNN&c=NNNN&s1=!!!awc!!!&s2=!!!id!!!&s3=!!!sitename!!!&s4=!!!clickref!!!

Token Set Up

Token Name	Token Label
#leadid#	Lead ID
#oid#	Offer ID
#price#	Payout
#s1#	Sub ID 1
#s2#	Sub ID 2
#s3#	Sub ID 3
#s4#	Sub ID 4

Tracking

Postback URL (S2S):

https://www.awin1.com/sread.php?tt=ss&tv=2&merchant=NNNN&amount=1.00&ch=aw&cr=USD&ref=#leadid#&parts=default:1.00&cks=#s1#

You could alternatively, and if applicable, populate #price# instead of 1.00 to amount and in parts and #oid# instead of default in parts, however remember that the offer ID value must adhere to the Awin commission group code standard.

Doubleclick (DFA)

<img src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=NNNN&amount=%pcost=!;&ch=aw&cr=GBP&ref=%pord=!;&parts=DEFAULT:%pcost=!;&vc=&testmode=0" border="0" height="0" width="0" style="display: none;">
<script type="text/javascript">
var AWIN = {};
AWIN.Tracking = {};
AWIN.Tracking.Sale = {};
AWIN.Tracking.Sale.amount = "%pcost=!;";
AWIN.Tracking.Sale.channel = "aw";
AWIN.Tracking.Sale.currency = "GBP";
AWIN.Tracking.Sale.orderRef = "%pord=!;";
AWIN.Tracking.Sale.parts = "DEFAULT:%pcost=!;";
AWIN.Tracking.Sale.voucher = "";
AWIN.Tracking.Sale.test = 0;
</script>
<script src="https://www.dwin1.com/NNNN.js" type="text/javascript" defer="defer"></script>

Google Tag Manager

Tag Name: Awin v2 Image Pixel
Tag Type: Custom Image Tag
Image URL:

https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=NNNN&amount={{awinSaleAmount}}&ch=aw&cr={{awinCurrency}}&ref={{awinOrderReference}}&parts={{awinParts}}&vc={{awinVoucherCode}}&testmode=0

Macros

Name	Type	Description
awinSaleAmount	Data Layer Variable	Data Layer Variable Name: transactionTotal Default Value: 0.00
awinCurrency	Data Layer Variable	Data Layer Variable Name: transactionCurrency Default Value: GBP
awinOrderReference	Data Layer Variable	Data Layer Variable Name: transactionId
awinParts	Data Layer Variable	Data Layer Variable Name: awinTransactionParts Default Value: DEFAULT:0.00
awinVoucherCode	Data Layer Variable	Data Layer Variable Name: transactionPromoCode

Data Layer Declaration

<script>
dataLayer = [{
    "transactionTotal": "26.09",
    "transactionCurrency": "GBP",
    "transactionId": "AA835852-3",
    "awinTransactionParts": "CD:11.10|DVD:14.99",
    "transactionPromoCode": "SPRING13"
}];
</script>

Shopify

Please note that while this template was tested and verified with a number of merchants, we cannot guarantee that it covers all possible Shopify implementations and set-ups. Please replace 'MID' with your Merchant ID. We have used variables provided in Shopify's documentation, and their platform functionality may change without our knowledge.

Need help on Product Feeds? Refer to our Shopify Product Feed guide.

<img src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=MID&amount={{subtotal_price|divided_by:1.2|money_without_currency}}&ch=aw&cr={{shop.currency}}&ref={{order_number}}&parts=DEFAULT:{{subtotal_price|divided_by:1.2|money_without_currency}}&vc={{discounts.first.code}}&testmode=0" border="0" height="0" width="0" style="display: none;">
<form style="display: none;" name="aw_basket_form">
<textarea wrap="physical" id="aw_basket">
{%for line_item in line_items%}AW:P|MID|{{order_number}}|{{line_item.product.id}}|{{line_item.title}}|{{line_item.price|divided_by:1.2|money_without_currency}}|{{line_item.quantity}}|{{line_item.sku}}|DEFAULT|
{%endfor%}
</textarea>
</form>
<script type="text/javascript">
var AWIN = {};
AWIN.Tracking = {};
AWIN.Tracking.Sale = {};
AWIN.Tracking.Sale.amount = "{{subtotal_price|divided_by:1.2|money_without_currency}}";
AWIN.Tracking.Sale.channel = "aw";
AWIN.Tracking.Sale.currency = "{{shop.currency}}";
AWIN.Tracking.Sale.orderRef = "{{order_number}}";
AWIN.Tracking.Sale.parts = "DEFAULT:{{subtotal_price|divided_by:1.2|money_without_currency}}";
AWIN.Tracking.Sale.voucher = "{{discounts.first.code}}";
AWIN.Tracking.Sale.test = 0;
</script>
<script src="https://www.dwin1.com/MID.js" type="text/javascript" defer="defer"></script>

Please ensure that the Awin dwin1 tag below appears on all pages across the site. This is typically placed in 'theme.liquid' and in 'cart.liquid', directly above the '</body>' tag:

<script src="https://www.dwin1.com/MID.js" type="text/javascript" defer="defer"></script>

This template is for tracking exclusive of 20% UK VAT and furthermore without delivery charge.

If you want to track inclusive of tax / VAT then just remove all instances of | divided_by:1.2, however depending on your Shopify settings you might instead want to add on taxes. If that is the case then, for example, replace divided_by:1.2 with times:1.1 to add 10% tax to the price entry.

If you want to include delivery charge replace all instances of subtotal_price with total_price, however then please note that you will end up with an obvious discrepancy between transaction and product level reporting.

Multiple discounts codes, if the web shop set up supports it, can be populated to tracking by looping through the discounts object. In the example below the different discounts code will be inserted pipe separated.

In image pixel URL:

&vc={% for discount in discounts %}{% if forloop.index > 0 %}|{% endif %}{{ discount.code }}{% endfor %}

In JavaScript declaration:

AWIN.Tracking.Sale.voucher = "{% for discount in discounts %}{% if forloop.index > 0 %}|{% endif %}{{ discount.code }}{% endfor %}";

Navigation

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Container Tag Implementation Examples

From Wiki

Contents

Container Tag Implementation Examples

Cake

Linking

Token Set Up

Tracking

Doubleclick (DFA)

Google Tag Manager

Macros

Data Layer Declaration

Shopify

Privacy