Publications 2012

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January 2012

Making Sense of Christmas Stats-Traffic, Transactions, Sales & AOV's

Matt Swan - PerformanceIN - 11/01/2012

How incentivised traffic is leading the growth of mobile

Matt Swan - The Marketing Lounge - 13/01/2012

Making the affiliate Long Tail wag : part one

Owen Hewitson - Econsultancy - 20/01/2012

Right to reply: Reading between the lines of affiliate marketing surveys Part 1

Owen Hewitson - Netimperative - 23/01/2012

Segmenting Your Affiliates – Different Affiliates have Different Needs

Matt Swan - PerformanceIN - 24/01/2012

Right to reply: Reading between the lines of affiliate marketing surveys Part 2

Owen Hewitson - Netimperative - 30/01/2012

February 2012

Making the affiliate Long Tail wag : part two

Owen Hewitson - Econsultancy - 01/02/2012

Top tips: The Search for Incremental Sales – Cashback Sites

Owen Hewitson - Netimperative - 08/02/2012

Top tips: The Search for Incremental Sales – VoucherCode Sites

Owen Hewitson - Netimperative - 13/02/2012

10 questions affiliates aren't asking their account managers

Matt Swan - PerformanceIN - 17/02/2012

January vs Christmas sales overview

Matt Swan - PerformanceIN - 22/02/2012

March 2012

Data Usage in Affiliate Marketing

Kevin Edwards - Fusepump blog - 06/03/2012

How to measure the ROI of your affiliate marketing

Owen Hewitson - The Marketing Lounge - 08/03/2012

The best converting voucher code?

Owen Hewitson - imedia connection - 13/03/2012

Unravelling de-duplication

Owen Hewitson - The Marketing Lounge - 14/03/2012

Tenancy and Hybrid deals, just how popular are they and when are they effective?

Nicola White & Daniel Fernandes - PerformanceIN - 20/03/2012

Using cashback sites to corner high income earners

Owen Hewitson - The Marketing Lounge - 22/03/2012

April 2012

Boost your sales with a voucher code campaign – Part I

Owen Hewitson - The Marketing Lounge - 05/04/2012

Are We Complying To The Impending Cookie Law? Yes - For Now

Kevin Edwards - PerformanceIN - 05/04/2012

Boost your sales with a voucher code campaign – Part II

Owen Hewitson - The Marketing Lounge - 16/04/2012

Window on the World: Performance Marketing

Matt Swan - Mobile Marketing Magazine - 16/04/2012

mobile sites and affiliate tracking: the stats

Matt Swan - Econsultancy - 25/04/2012

Five Areas of Focus for Affiliates

Stuart Ralph - The Marketing Lounge - 27/04/2012

May 2012

How Can We All Go So-Lo-Mo?

Chris Said - PerformanceIN - 02/05/2012

How To Choose an Affiliate Marketing Network

Tom Donnan - The Marketing Lounge - 10/05/2012

June 2012

The Increasing Challenges Faced in Trying to Accurately Categorise Affiliates

Matt Swan - Internet Retailing (print) - 01/06/2012

July 2012

Publisher Days: Useful or Useless?

Stuart Ralph - PerformanceIN - 13/07/2012

If More Were Less - How Incremental are Sales in the Performance Channel?

Matt Swan - Netimperative - 20/07/2012

August 2012

Fear Affiliate Marketing at Your Peril

Nick Caulfield - Econsultancy - 01/08/2012

Get to Know your Mobile Traffic

Matt Swan - iMedia Connection - 21/08/2012

September 2012

How to Expand into the USA

Anjulie Truong - PerformanceIN News - 03/09/2012

Seven Deadly Sins that Affiliate Managers Make

David Gander - UTalkMarketing - 11/09/2012

Top 10 Tips for Incresing Conversions

Katherine Wettern - The Marketing Lounge - 18/09/2012

Email Marketing is the Future

Edwyn McFarlane - PerformanceIN News - 27/09/2012

October 2012

How to Launch an Affiliate Programme

Nadia Hulkhory - PerformanceIN News - 05/10/2012

Five Uses of Data to Fuel Insights

Kevin Edwards - PerformanceIN News - 18/10/2012

Flogging the dead grubby affiliate tag

Adam Ross - PerformanceIN News - 24/10/2012

November 2012

Treat your affiliates to an early Christmas present

Kevin Edwards - PerformanceIN News - 07/11/2012

Different Affiliate Types Have Different Needs

Matt Swan - YieldKit - 05/11/2012

The Value of the affiliate channel beyond last click

Matt Swan - Netimperative - 08/11/2012

Assessing the Quality of Customers through the affiliate channel

Matt Swan - Netimperative - 16/11/2012

A Welcome Intrusion

Edwyn McFarlane - PerformanceIN News - 20/11/2012

85% of Awin Advertisers Tracking through Mobile Devices

Matt Swan - PerformanceIN News - 23/11/2012

M-Commerce sees steady growth in the performance channel

Matt Swan - NMK - 26/11/2012

December 2012

Black Friday and Cyber Monday Stat

Matt Swan - PerformanceIN - 07/12/2012

5 Big reasons to Promote Telecoms

Stu Ralph - PerformanceIN - 06/12/2012

Top 10 Affiliate Marketing Tools

Edwyn McFarlane - PerformanceIN - 19/12/2012

Android conversion rates higher than iPhone: stats

Matt Swan - Econsultancy - 20/12/2012

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