Publications 2012
From Wiki
January 2012
Making Sense of Christmas Stats-Traffic, Transactions, Sales & AOV's
Matt Swan - PerformanceIN - 11/01/2012
How incentivised traffic is leading the growth of mobile
Matt Swan - The Marketing Lounge - 13/01/2012
Making the affiliate Long Tail wag : part one
Owen Hewitson - Econsultancy - 20/01/2012
Right to reply: Reading between the lines of affiliate marketing surveys Part 1
Owen Hewitson - Netimperative - 23/01/2012
Segmenting Your Affiliates – Different Affiliates have Different Needs
Matt Swan - PerformanceIN - 24/01/2012
Right to reply: Reading between the lines of affiliate marketing surveys Part 2
Owen Hewitson - Netimperative - 30/01/2012
February 2012
Making the affiliate Long Tail wag : part two
Owen Hewitson - Econsultancy - 01/02/2012
Top tips: The Search for Incremental Sales – Cashback Sites
Owen Hewitson - Netimperative - 08/02/2012
Top tips: The Search for Incremental Sales – VoucherCode Sites
Owen Hewitson - Netimperative - 13/02/2012
10 questions affiliates aren't asking their account managers
Matt Swan - PerformanceIN - 17/02/2012
January vs Christmas sales overview
Matt Swan - PerformanceIN - 22/02/2012
March 2012
Data Usage in Affiliate Marketing
Kevin Edwards - Fusepump blog - 06/03/2012
How to measure the ROI of your affiliate marketing
Owen Hewitson - The Marketing Lounge - 08/03/2012
The best converting voucher code?
Owen Hewitson - imedia connection - 13/03/2012
Unravelling de-duplication
Owen Hewitson - The Marketing Lounge - 14/03/2012
Tenancy and Hybrid deals, just how popular are they and when are they effective?
Nicola White & Daniel Fernandes - PerformanceIN - 20/03/2012
Using cashback sites to corner high income earners
Owen Hewitson - The Marketing Lounge - 22/03/2012
April 2012
Boost your sales with a voucher code campaign – Part I
Owen Hewitson - The Marketing Lounge - 05/04/2012
Are We Complying To The Impending Cookie Law? Yes - For Now
Kevin Edwards - PerformanceIN - 05/04/2012
Boost your sales with a voucher code campaign – Part II
Owen Hewitson - The Marketing Lounge - 16/04/2012
Window on the World: Performance Marketing
Matt Swan - Mobile Marketing Magazine - 16/04/2012
mobile sites and affiliate tracking: the stats
Matt Swan - Econsultancy - 25/04/2012
Five Areas of Focus for Affiliates
Stuart Ralph - The Marketing Lounge - 27/04/2012
May 2012
How Can We All Go So-Lo-Mo?
Chris Said - PerformanceIN - 02/05/2012
How To Choose an Affiliate Marketing Network
Tom Donnan - The Marketing Lounge - 10/05/2012
June 2012
The Increasing Challenges Faced in Trying to Accurately Categorise Affiliates
Matt Swan - Internet Retailing (print) - 01/06/2012
July 2012
Publisher Days: Useful or Useless?
Stuart Ralph - PerformanceIN - 13/07/2012
If More Were Less - How Incremental are Sales in the Performance Channel?
Matt Swan - Netimperative - 20/07/2012
August 2012
Fear Affiliate Marketing at Your Peril
Nick Caulfield - Econsultancy - 01/08/2012
Get to Know your Mobile Traffic
Matt Swan - iMedia Connection - 21/08/2012
September 2012
How to Expand into the USA
Anjulie Truong - PerformanceIN News - 03/09/2012
Seven Deadly Sins that Affiliate Managers Make
David Gander - UTalkMarketing - 11/09/2012
Top 10 Tips for Incresing Conversions
Katherine Wettern - The Marketing Lounge - 18/09/2012
Email Marketing is the Future
Edwyn McFarlane - PerformanceIN News - 27/09/2012
October 2012
How to Launch an Affiliate Programme
Nadia Hulkhory - PerformanceIN News - 05/10/2012
Five Uses of Data to Fuel Insights
Kevin Edwards - PerformanceIN News - 18/10/2012
Flogging the dead grubby affiliate tag
Adam Ross - PerformanceIN News - 24/10/2012
November 2012
Treat your affiliates to an early Christmas present
Kevin Edwards - PerformanceIN News - 07/11/2012
Different Affiliate Types Have Different Needs
Matt Swan - YieldKit - 05/11/2012
The Value of the affiliate channel beyond last click
Matt Swan - Netimperative - 08/11/2012
Assessing the Quality of Customers through the affiliate channel
Matt Swan - Netimperative - 16/11/2012
A Welcome Intrusion
Edwyn McFarlane - PerformanceIN News - 20/11/2012
85% of Awin Advertisers Tracking through Mobile Devices
Matt Swan - PerformanceIN News - 23/11/2012
M-Commerce sees steady growth in the performance channel
Matt Swan - NMK - 26/11/2012
December 2012
Black Friday and Cyber Monday Stat
Matt Swan - PerformanceIN - 07/12/2012
5 Big reasons to Promote Telecoms
Stu Ralph - PerformanceIN - 06/12/2012
Top 10 Affiliate Marketing Tools
Edwyn McFarlane - PerformanceIN - 19/12/2012
Android conversion rates higher than iPhone: stats
Matt Swan - Econsultancy - 20/12/2012