Commission Flexibility

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If your account has been enabled to use commission flexibility by your account manager, you will be able to see the additional Conditions field at the bottom of your commission groups.

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Contents

What is Commission Flexibility?

Commission Flexibility empowers you to tailor commission rates based on additional parts from your tracking call. You can commission based on the following parameters:

Tracked part code:

Use the “parts” parameter from your tracking code to group similar Tracked Part Codes into the same Commission Group Code. For example, TOPS and JEANS might be grouped together under FASHION commission group.

Custom parameters:

Commission on any data you want using the p parameters (p0 - p50) in your tracking code. For example, set p1 to indicate if a customer has membership with you and use “member” and “non-member” to commission differently for member sales. P parameters can also be used for anything else you want, such as customer type, payment method, geographical locations etc.

Product ID, Product Name or Product Category:

Use the ID, Name or Category parameter in product level tracking to pay different commission for specific products in the basket. For example, all skincare products in the basket like BODYLOTION, HANDCREAM and FACECREAM could fall to SKINCARE commission group and pay a specific rate. Or, all IDs for those products could easily be mapped to SKINCARE commission group for easier rate management. You can also map product or brand names to a specific commission group in order to pay the commission you want. For more details on how this functionality works, please see Commission by Product page. For product level tracking integration, please see Advertiser tracking guide for Product Level Tracking page.

Customer Acquisition

To encourage your publishers to attract new customers, increase the commission rate for new acquisitions. Select the Customer Acquisition parameter, then select NEW, and provide a commission rate that is higher than your standard rate. Alternatively, if you want to run a campaign for your publishers’ existing customers, select RETURNING, or configure commission at the standard rate.

Combining Conditions

You can use a combination of different conditions in your commission groups. For example, your Tracked Part Codes could be “TOPS” and “JEANS”, and your Custom Parameters could be set to “NEW” and “EXISTING” to commission differently on NEW vs EXISTING FASHION items.

Each commission group should have at least one condition. If you don’t want to use the flexible commissioning, then just set your condition to Tracked Part Code to be exactly the same as Commission Group Code value. You would normally use “In list” for your conditions to map the exact values from your tracking call. For example, set “In list” with the values “BLUE MATTRESS 19546” and “SHOWERHEAD 827” if you only want those exact values.

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You can also group the values in your conditions by using “Starts with”, “Contains”, “Ends with” accordingly. For example, set “Starts with” and enter the value “BATH” to cover all products like “BATHTOWEL” and BATHMAT”. This should also help to reduce the number of commission groups you have on your programme, making it easier to manage any future rate changes. If you want a commission group to track everything except for a specific value, then choose “Not in list” for your condition. For example, “Not in list” SALE could be a condition for FULLPRICE ITEMS commission group and track everything apart from SALE items.

Please note: if you’re using commission flexibility and passing us DEFAULT in parts, then that is treated as any other value that you send in tracking call and will be checked against the conditions in the commission manager. Thus, it might be caught by a commission group that has a condition with “Not in list”, unless “DEFAULT” is also given as a value to exclude.

The data from the Conditions maps to the Commission Group Code. Commission Group Performance Report will continue showing you the report on this commission group, and transaction amends will continue working on the commission group code value. It’s just no longer a value that comes in the tracking call if you’re using the commission flexibility.

Ordering Commission Groups

Now that commission groups have conditions in them, it is important that you order them correctly. Whenever you send us a tracking code, we will be going through the commission groups in their order, looking for matching conditions. When we find a commission group with all matching conditions, we will map the data to it and stop. For example, if the Tracked part code “DRESSES” is present in the conditions of two different commission groups, then we’ll map it to the commission group that’s ordered higher.

If we don’t find any matching conditions, it will fall back to the Default commission group. Therefore Default is now placed at the bottom of the list and ordered lowest.

To reorder your commission groups, please click on the “Edit Order” button on the top right corner and drag and drop the commission groups. Once you have finalised the order, click “Save”.

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Please Note: Saving a reordered list of commission groups will be considered as new commission rates.

Default Commission Group

The “Default” commission group will not have any conditions: - It will be placed at the bottom of the commission groups list. - Any tracking data that doesn’t match to a commission group will be mapped to the Default commission group instead.

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The value called “DEFAULT” that you send in your tracking code will be treated as any other value and will be checked against the conditions. Therefore, please be careful with this value, especially when using “Not in list” for your conditions.

Publisher Commission Rates

You can configure the conditions and ordering for your commission groups in Commission Groups tab and this will be the same for Programme Standard Commission Rates, as well as for the Publisher Commission Rates.

To change rates for individual publishers, you can go to the Publisher Commission Rates tab and change the commission type and commission value.

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Reporting and API

The Commission Group Performance Report will continue to report based on the Commission Group Code values you set for each Commission Group (i.e. what the conditions are mapped to).

In the Transaction Breakdown, we’ve added an additional column for Tracked Parts that shows the data sent in the tracking code and what commission group it has mapped to.

In contrast, the Commission Group Performance Report will continue to show the reporting on resolved (mapped) commission groups, but won’t have any information on the Tracked Parts.

File:Transaction_breakdown.png

In the Transaction Report export file, we’ve also added “tracked_parts” column that shows the data from the tracking code.

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Enabling Commission Flexibility

To use any of the commission flexibility features on your programme, please reach out to your account manager.

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