Awin Button Awin-Access

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Contents

Button App Tracking for Awin Access

Key Features and Limitations

  • There is no integration between Button and Awin
  • Integration is done on a case by case basis between Strategic Partnership, Button and client
  • Deep-linking is supported

Integration Steps

1. Button has been provided with the Awin postbacks for Installs and In-App purchase event which they customise on a case by case basis

2. Attribution is based on last click and attribution settings are implemented by the provider

3. Button provides Awin with a tracking link which needs to be enabled for the test publisher as a mobile prefix

4. The Button tracking link https://r.bttn.io/ is customised with parameters listed below

5. The provider will run the tests and once it is successful the mobile prefix will be enabled to all or select publishers

Sale-Based Tracking

Setup commission group on Awin for APP_DEFAULT

Adding &type=ap into the tracking calls allows Awin reports to identify ‘In App’ activity without the need app based commission groups.

Button should pass back the following

https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=6091&ch=aw&testmode=0&amount=19.99&parts=APP_DEFAULT:19.99&ref=383028169256&cr=GBP &cks=3797_1535473580_501804673273d9b1926be9dcd560e9f1&type=ap

Install-Based Tracking

Setup commission group on Awin for APP_INSTALL

Add &type=ai into the tracking calls

Button should pass back the following

https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=6091&ch=aw&testmode=0&amount=19.99&parts=APP_INSTALL:1.00&ref={GPS_ADID}&cr=GBP&cks=3797_1535473580_501804673273d9b1926be9dcd560e9f1&type=ai


Dynamic Parameters

!!!merchanturl!!! - The unencoded destination URL of the user

!!!merchanturlcm!!! - The encoded destination URL of the user

!!!redirecturl!!! - The encoded destination URL of the user with all prefixes and appends

Final Testing Link

Once you have successfully integrated your app contact global-technicalclientintegration@awin.com with your account name and Advertiser ID to confirm you’ve completed the tracking setup for Mobile Application. A member of the team will be able to assist in testing your app tracking.

Parameters within the Button Tracking Link:

Tracking Parameter Description Usual Awin Setup Notes
btn_url= This is the (encoded) intended destination of the user. For example https://www.etsy.com/uk/c/home-and-living/bedding/blankets-and-throws !!!redirectURL!!! This should have all relevant appends and prefixes which is why it's the redirectURL and not the merchanturl dynamic parameter.
btn_pub_ref= This is the reference we want Button to maintain through to the confirmation page. In our case, this is the awc parameter, our unique idenitifer per click. !!!awc!!! This value is also used to extract advertiser ID.
btn_ref= This is Button's identifier for who the source of the traffic is. org-70d3021cf848725a Static value for Awin campaigns.
btn_desktop_url= This is the destination URL for when the user is on a desktop. !!!redirectURL!!! This should have all relevant appends and prefixes which is why it's the redirectURL and not the merchanturl dynamic parameter.
btn_fallback_exp= This is Button's identifier to decide what they should do when the user doesn't have the app. interstitial In almost all cases, Button will push for this to be an interstitial that prompts for app download but an advertiser could decide that straight to mobile web is a better experience when the app is not installed.
btn_mobile_url= This is the destination URL for when the user is staying on mobile web (and not going into the app). !!!redirectURL!!! This should have all relevant appends and prefixes which is why it's the redirectURL and not the merchanturl dynamic parameter.
networkref= This pushes the un-encoded destination URL into an unused parameter. Left blank as it will populate on the click
btn_reach_pub= Awin publisher identifier !!!affid!!!

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