Awin Button
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Contents |
Button App Tracking
Key Features and Limitations
- There is no integration between Button and Awin
- Integration is done on a case by case basis between Strategic Partnership, Button and client
- Deep-linking is supported
Integration Steps
1. Button has been provided with the Awin postbacks for Installs and In-App purchase event which they customise on a case by case basis
2. Attribution is based on last click and attribution settings are implemented by the provider
3. Button provides Awin with a tracking link which needs to be enabled for the test publisher as a mobile prefix
4. The Button tracking link https://r.bttn.io/ is customised with parameters listed below
5. The provider will run the tests and once it is successful the mobile prefix will be enabled to all or select publishers
Sale-Based Tracking
Setup commission group on Awin for APP_DEFAULT
Adding &type=ap into the tracking calls allows Awin reports to identify ‘In App’ activity without the need app based commission groups.
Button should pass back the following
Install-Based Tracking
Setup commission group on Awin for APP_INSTALL
Add &type=ai into the tracking calls
Button should pass back the following
| Tracking Parameter | Description | Usual Awin Setup | Notes |
| btn_url= | This is the (encoded) intended destination of the user. For example https://www.etsy.com/uk/c/home-and-living/bedding/blankets-and-throws | !!!redirectURL!!! | This should have all relevant appends and prefixes which is why it's the redirectURL and not the merchanturl dynamic parameter. |
| btn_pub_ref= | This is the reference we want Button to maintain through to the confirmation page. In our case, this is the awc parameter, our unique idenitifer per click. | !!!awc!!! | This value is also used to extract advertiser ID. |
| btn_ref= | This is Button's identifier for who the source of the traffic is. | org-70d3021cf848725a | Static value for Awin campaigns. |
| btn_desktop_url= | This is the destination URL for when the user is on a desktop. | !!!redirectURL!!! | This should have all relevant appends and prefixes which is why it's the redirectURL and not the merchanturl dynamic parameter. |
| btn_fallback_exp= | This is Button's identifier to decide what they should do when the user doesn't have the app. | interstitial | In almost all cases, Button will push for this to be an interstitial that prompts for app download but an advertiser could decide that straight to mobile web is a better experience when the app is not installed. |
| btn_mobile_url= | This is the destination URL for when the user is staying on mobile web (and not going into the app). | !!!redirectURL!!! | This should have all relevant appends and prefixes which is why it's the redirectURL and not the merchanturl dynamic parameter. |
| networkref= | This pushes the un-encoded destination URL into an unused parameter. | Left blank as it will populate on the click | |
| btn_reach_pub= | Awin publisher identifier | !!!affid!!! |