Advertiser Tracking Guide/Customer Acquisition
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[-] Advertiser Tracking Guide
[-] Customer Acquisition
Awin's tracking supports reporting on whether the customer making a purchase is a new customer acquisition or a returning customer to your store.
Template - Conversion Tag
AWIN.Tracking.Sale.customerAcquisition = "{{customerAcquisition}}";
Template - Fall-back Conversion Pixel
&customeracquisition={{customerAcquisition}}
-
{{customerAcquisition}}should be replaced with allowed values NEW or RETURNING to identify the customer type.
Example
<img border="0" height="0" src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=1001&amount=7.50&ch=aw&parts=DEFAULT:7.50&ref=AA000005&testmode=0&customeracquisition=NEW&vc=10PERCENTOFF" style="display: none;" width="0"> <script type="text/javascript"> //<![CDATA[ /*** Do not change ***/ var AWIN = AWIN || {}; AWIN.Tracking = AWIN.Tracking || {}; AWIN.Tracking.Sale = {}; /*** Set your transaction parameters ***/ AWIN.Tracking.Sale.amount = "7.50"; AWIN.Tracking.Sale.channel = "aw"; AWIN.Tracking.Sale.orderRef = "AA000005"; AWIN.Tracking.Sale.parts = "DEFAULT:7.50"; AWIN.Tracking.Sale.test = "0"; AWIN.Tracking.Sale.voucher = "10PERCENTOFF"; AWIN.Tracking.Sale.customerAcquisition = "NEW"; //]]> </script>