Advertiser Tracking Guide/Customer Acquisition

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[-] Advertiser Tracking Guide

[-] Customer Acquisition

Awin's tracking supports reporting on whether the customer making a purchase is a new customer acquisition or a returning customer to your store.


Template - Conversion Tag

AWIN.Tracking.Sale.customerAcquisition = "{{customerAcquisition}}";


Template - Fall-back Conversion Pixel

&customeracquisition={{customerAcquisition}}


  • {{customerAcquisition}} should be replaced with allowed values NEW or RETURNING to identify the customer type.


Example

<img border="0" height="0" src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=1001&amount=7.50&ch=aw&parts=DEFAULT:7.50&ref=AA000005&testmode=0&vc=10PERCENTOFF" style="display: none;" width="0">
<script type="text/javascript">
//<![CDATA[
/*** Do not change ***/
var AWIN = {};
AWIN.Tracking = {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "7.50";
AWIN.Tracking.Sale.channel = "aw";
AWIN.Tracking.Sale.orderRef = "AA000005";
AWIN.Tracking.Sale.parts = "DEFAULT:7.50";
AWIN.Tracking.Sale.test = "0";
AWIN.Tracking.Sale.voucher = "10PERCENTOFF";
AWIN.Tracking.Sale.customerAcquisition = "NEW";
//]]>
</script>

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