Advertiser Tracking Guide/Customer Acquisition

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[-] Advertiser Tracking Guide

[-] Customer Acquisition

Awin's tracking supports reporting on whether the customer making a purchase is a new customer acquisition or a returning customer to your store.

Template - Conversion Tag

AWIN.Tracking.Sale.customerAcquisition = "{{customerAcquisition}}";

Template - Fall-back Conversion Pixel


  • {{customerAcquisition}} should be replaced with allowed values NEW or RETURNING to identify the customer type.


<img border="0" height="0" src="" style="display: none;" width="0">
<script type="text/javascript">
/*** Do not change ***/
var AWIN = AWIN || {};
AWIN.Tracking = AWIN.Tracking || {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "7.50"; = "aw";
AWIN.Tracking.Sale.orderRef = "AA000005"; = "DEFAULT:7.50";
AWIN.Tracking.Sale.test = "0";
AWIN.Tracking.Sale.voucher = "10PERCENTOFF";
AWIN.Tracking.Sale.customerAcquisition = "NEW";


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