Advertiser Tracking Guide/Currency Conversion

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[-] Advertiser Tracking Guide

[-] Currency Conversion

If your site transacts in multiple currencies you can utilise Awin to perform the conversion from the foreign currency over to the base currency set for your advertiser programme. Base currencies can be AUD, BRL, CAD, CHF, DKK, EUR, GBP, NOK, PLN, SEK or USD, depending on the region where your programme is running. If you are unsure what your programme’s base currency is, please contact your account manager.

Furthermore it is considered best practice to always declare AWIN.Tracking.Sale.currency in the Conversion Tag and cr in the Fall-back Conversion Pixel with the currency that applies to the transaction in question, regardless of whether it is a foreign or the base currency.

A list of all convertible currencies and their individual three characters long codes can be found here.

Make sure you get in touch with your account contact or assigned integrator before implementing currency conversion as it must be enabled on Awin's side!

Template - Conversion Tag

AWIN.Tracking.Sale.currency = "{{currencyCode}}";

Template - Fall-back Conversion Pixel


  • {{currencyCode}} must be replaced by the three characters long ISO 4217 currency code that applies to the transaction amount, for example: "GBP"


<img border="0" height="0" src="" style="display: none;" width="0">
<script type="text/javascript">
/*** Do not change ***/
var AWIN = {};
AWIN.Tracking = {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "159.20"; = "aw";
AWIN.Tracking.Sale.currency = "SEK";
AWIN.Tracking.Sale.orderRef = "AA000004"; = "DEFAULT:159.20";
AWIN.Tracking.Sale.test = "0";


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