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Monotote: Action at the Point of Inspiration

The Monotote Technology allows you to easily create seamless shopping experiences for your website visitors, by allowing them to directly purchase showcased products from pictures and videos without leaving your website.

How does it work?

Monotote offers an easy-to-use, plug and play technology. Once enabled, it immediately connects to all participating Advertisers on the Awin Network.

You must be approved by each Advertiser before the products they offer may be purchased through the Shopping Cart Technology System.

View this video to find out more.

For any enquiries, please contact the Monotote Support team. We aim to reply within one working day.

Available Features

If you enable the Monotote plug-in into the Awin Publisher Mastertag, you will get access to the following features to help you boost conversions on your site:


This fully automated tool allows you to instantly convert your existing links. Just activate the setting in your Monotote Publisher dashboard and it will auto-scan and show the real-time product availability and pricing without redirecting the customer. You can choose your setting between two types of behaviour, hover over and it will show you the real-time product information or click and it will open the Advertiser’s shopping cart on your website. This tool is great for evergreen content to keep your visitor informed about current pricing and availability.

Requires Additional Customisation within the Monotote Platform

Shoppable Images Generate more sales directly from images by simply dragging and dropping "buy" or "real-time" information buttons onto the images in your editorial. The User clicks on the button to open the Advertiser branded shopping cart on your website showing real-time product availability and pricing.

Shoppable Videos

Create the best-in-class shoppable video with this simple to use tool. Now you can make any video into a purchase opportunity for your online Users.

Shoppable (Social Media) Links

This tool allows you to create shoppable stories on Instagram and posts on Facebook.


Instead of showing one item in the Advertiser’s shopping cart the Product-Curator tool makes it possible to show a selection of up to 20 products at the same time. This leads to a much better chance of converting the User than only showing one product as has been the norm, until now.

Similar Products

With this tool you can easily display similar products in the shopping cart along-side the main product, allowing the customer more choice and driving conversion.

Real-time Product Information

By activating any of these new Awin Publisher tools you ensure that your online User is always seeing the most up-to-date, real-time product information, pricing and availability. In order to get this information, your Visitor has always had to be redirected. With this real-time product feature, you can deliver a great service to your online Users by informing them while they stay on your website. The upside of this is that you will be able to retain your Visitors for much longer. Well informed Users convert better!

Real-time Pricing in Editorial Content

Boost conversion with real-time pricing information in your editorial content. Any Advertiser’s pricing change will be automatically reflected in your editorial. This great tool will save you a lot of time as you no longer need to manually update your pricing. A great way to maximise the potential of high-traffic sale periods, such as Black Friday and Cyber Monday.

Up-Sell Cross-Sell

Use this feature to boost basket size and drive conversion by displaying add on items in the shopping cart alongside the main product you are featuring in your editorial.

Monotote Publisher Pricing as per March 1st 2019

Publishers will have free access to all “unlocked” Advertisers (around 50% of Monotote available Advertisers), and all Monotote tools. Publishers can unlock 5 EXTRA “locked” Advertisers for free. If you want to unlock more than 5 Advertisers, there is a paid plan per month based on the amount of visits your website has per month.

Packages start from £50 / $50 per month for up to 50k visits (not visitors)

Monotote also have an enterprise plan for bigger Publishers that include 4 hours of full support per month.

Monotote does not ask for credit cards in advance, so you won't be automatically moved to a new plan.

For more information on Enterprise packages contact the Monotote Sales team.

All available Advertisers can be found here: (updated every week)

Find out more in the videos:



Real-time pricing

Shoppable images

Shoppable video

Shoppable social media links

Similar products

How do I enable the Monotote solution?

In order to enable the Monotote plug-in you need to have the Awin Publisher MasterTag integrated on your website. Here's how you can do it.

Once you have the Awin Publisher MasterTag integrated on your website, you only need to go to Toolbox -> Publisher MasterTag and switch on the Monotote - Shopping Cart Technologies plug-in. By switching on the plug-in, you will automatically have an account created with Monotote so they can connect you with their technology. Visit their Terms and Conditions for details and view their Privacy Policy.

Once you enable Monotote - Shopping Cart Technologies, please allow up to 3 hours for it to be activated on your site before testing.

How do I test that it is working?

Publishers can test the Monotote plug-in as follows:

1) In the Monotote dashboard, click Test shopping cart on the "install page" (

2) If the Monotote plug-in is installed correctly, it will open displaying a green check.

3) If the Monotote plug-in is not installed correctly, no message will be displayed. You can contact support by clicking the chat icon in the bottom right-hand corner of the Monotote dashboard.


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