From Wiki

Revision as of 15:33, 11 March 2019 by christian mairs (Talk | contribs)
Jump to: navigation, search


Monotote - Action at the point of inspiration

The Monotote Technology allows you to easily create seamless shopping experiences for your website visitors, by allowing them to directly purchase showcased products from pictures and videos without leaving your website.

How it works?

Monotote offers an easy-to-use, plug and play technology. Once enabled, it immediately connects to all participating advertisers on the Awin network.

You must be approved by each retailer before the products they offer may be purchased through the Shopping Cart Technology System.

Check out this video to find out more.

Available features

If you enable the Monotote plug-in into the Awin Publisher Mastertag, you will get access to the following features to help you boost conversions on your site:


This fully automated tool allows you to instantly convert your existing links. Just activate the setting in your Monotote publisher dashboard and it will auto-scan and show the real-time product availability and pricing without redirecting the customer. You can choose your setting between two types of behavior, hover over and it will show you the real-time product information or click and it will open the retailer’s shopping cart on your website. This tool is great for evergreen content to keep your visitor informed about current pricing and availability.

Shoppable images

Generate more sales directly from images by simply dragging and dropping buy or real-time information buttons onto the images in your editorial. The reader clicks on the button to open the retailer branded shopping cart on your website showing real-time product availability and pricing.

Shoppable videos

Create the best-in-class shoppable video with this simple to use tool. Now you can make any video into a purchase opportunity for your online readers.

Shoppable (social media) links

This tool allows you to create shoppable stories on Instagram and posts on Facebook.


Instead of showing one item in the retailer’s shopping cart the Product-Curator tool makes it possible to show a selection of up to 20 products at the same time. This leads to a much better chance of converting the reader than only showing one product as has been the norm until now.

Similar products

With this tool you can easily display similar products in the shopping cart along-side the main product, allowing the customer more choice and driving conversion. Real-time product information By activating any of these new Awin publisher tools you ensure that your online reader is always seeing the most up to date, real-time product information, pricing and availability. In order to get this information, your visitor has always had to be redirected. With this real-time product feature, you can deliver a great service to your online readers by informing them while they stay on your website. The upside of this is that you will be able to retain your visitors for much longer. Well informed users convert better!

Real-time pricing in editorial content

Boost conversion with real-time pricing information in your editorial content. Any advertiser’s pricing change will be automatically reflected in your editorial. This great tool will save you a lot of time as you no longer need to manually update your pricing. A great way to maximize the potential of high-traffic sale periods, such as Black Friday and Cyber Monday.

Up-Sell Cross-Sell

Use this feature to boost basket size and drive conversion by displaying add on items in the shopping cart alongside the main product you are featuring in your editorial.

How do I enable the Monotote solution?

In order to enable the Monotote plug-in you need to have the Awin Publisher MasterTag integrated on your website. Here's how you can do it.

Once you have the Awin Publisher MasterTag integrated on your website, you only need to go to Toolbox -> Publisher MasterTag page and switch on the Monotote - Shopping Cart Technologies plug-in. By switching on the plug-in, you will automatically have an account created with Monotote so they can connect you with their technology. Visit their Terms and Conditions for details and view their Privacy Policy.

Once you enable Monotote - Shopping Cart Technologies, please allow up to 3 hours for it to be activated on your site, before testing.

How do I test it's working?

Users can test the Monotote plug-in as follows:

1) In the Monotote dashboard, click Test shopping cart on the "install page" (

2) If the Monotote plug-in is installed correctly, it will open displaying a green check.

3) If the Monotote plug-in is not installed correctly, no message will be displayed. You can contact support by clicking the chat icon in the bottom right-hand corner of the Monotote dashboard.


Due to new European legislation regarding how websites store information about you, AWIN is updating its privacy policy. You can see the new version of our policy here. If you would like to see the information we capture on this website, please click here for further details. In order to accept cookies on this site please click the 'I ACCEPT' button