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Awin's Convert-A-Link plug-in for publishers is an application for your website to help ease the task of converting your product links into track-able affiliate links.

The application works by automating the process and is offered to only aid in converting the links for the Awin advertisers whose programmes you are joined to.

Convert-a-link video guide and for other tutorials click here.


The very first step for installing Convert-A-Link is to obtain the Awin javascript that will need to be implemented into your site. To get this javascript, you must follow these steps:

  • Log in to your account
  • Hover over "links and tools" and then select "Convert-A-Link"
  • Switch on the functionality
  • Copy the javascript code to your clipboard

The next steps will then vary dependent on which blogging platform you use:

Word Press

Custom plugin installation option

  • Log in to your account. Please note that the plugin is customized to your publisher account so make sure you are logged in into correct account
  • Hover over "links and tools" and then select "Convert-A-Link"
  • Provided that functionality was switched on in the previous step, the "download Wordpress plugin" link will be present
  • Click on the link and download file
  • Sign in to your wordpress management area
  • Hover over Plugins option in the left-hand side menu and click on the Add new option
  • Once the page is opened, click 'Upload Plugin' at the top of the page
  • Click on browse button and select the file you downloaded before
  • Click on "Install Now" button
  • It should bring "Installing Plugin from uploaded file:" page up
  • Click on "Activate Plugin" link
  • You should see your wordpress plugins page with Convert a link in it. You are done.

Manual installation option

  • Open your browser and sign in to your wordpress management area.
  • Hover over appearance option in the left-hand side menu and click on the editor option
  • Once you've opened editor, you'll see a list of templates on the right-hand side of the screen. Click on footer.php
  • Once you've opened footer.php, scroll down and look for the closing body element which looks like this </body>. Add our Javascript snippet just before closing the body element
  • Click save and you're done.

Installation from Wordpress store

  • The plugin can be downloaded from the Wordpress plugin store
  • This will install the plugin in the standard way
  • In your settings page you will be able to add your publisher ID, this is required to enable the plugin to work correctly
  • You will still need to turn on convert-a-link in the interface


  • Login to your blog
  • Click on Layout (on the left hand side)
  • Click on “Add a Gadget”
  • Choose HTML/Javascript
  • Title it Awin and then in the Content section, paste the Convert a link code
  • Finally, head back to the main Blogger Window and click on ‘Save Arrangement’

Installation on other platforms

Having obtained the javascript, you need to ensure it is included on all your html pages where you have links to the retailers of Awin.

The script needs to be copied and pasted just before the closing HTML body tag i.e. </body> of your html pages. Please see the below example:

File:Screen Shot 2014-04-02 at 12.12.06.png

Testing the integration

To test that convert-a-link is installed and working correctly on your website, create a link to (on a page where you have installed convert-a-link). Click on the link and if convert-a-link is working, you'll be directed to a success page.

If you are directed to a error page, please double check the implementation by following the installation guide here and try again. Once you switch on, please allow up to 5 minutes for convert-a-link to be activated.

If you have trouble getting a success page, please email through to

Additional Features

3.1 Ignore links In instances where you wish for certain links to be ignored on your site; the Convert-A-Link plug-in includes an attribute called data-awinignore.

So if there are any links that you don't want to be converted into affiliate links, you can apply the data-awinignore attribute to them. See below for an example of how you could write this:

<a href="" data-awinignore>iPad Sleeve - Red</a>


Clicks generated through Convert-a-link have the click reference automaticlly defined as "convert-a-link". To keep an eye on the number of clicks generated by the plugin specifically, you can therefore check your Click Reference Report.


Does convert-a-link work on deeplinks and image links?

Yes. Convert-a-link will convert any type of anchor link, including: deeplinks, product links and image links.


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