CPC campaigns publisher guide

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[[CPC_campaigns_publisher_guide_SE|Svenska]]'''   
[[CPC_campaigns_publisher_guide_SE|Svenska]]'''   
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'''CPC Campaigns - Publisher Guide'''
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'''Cost Per Click Campaigns - Publisher Guide'''
= Feature Overview =  
= Feature Overview =  
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Awin advertisers benefit from the CPC Campaigns tool in order to set up and manage CPC activities with selected publishers.
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Awin Advertisers benefit from the Cost Per Click (CPC) Campaigns tool in order to set up and manage CPC activities with selected Publishers.
= How does it work? =
= How does it work? =
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An advertiser can run CPC campaigns with selected publishers in parallel with their CPA and/or CPL activities.
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An Advertiser can run CPC campaigns with selected Publishers in parallel with CPA and/or CPL activities.
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This means that sales and leads will be tracked and assigned the specific commission, and clicks are being assigned a CPC commission at the same time.
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This means that sales and leads will be tracked and assigned a specific commission, and clicks will be assigned a CPC commission at the same time.
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If you agree with a specific advertiser to run only CPC commission based activities, the program commission and publisher specific commission should be set to 0.
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If you agree with a specific Advertiser to run only CPC commission-based activities, the program commission and Publisher specific commission should be set to 0.
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= How are CPC Campaigns set up? =  
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= How are CPC campaigns set up? =  
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Advertisers have a dedicated tool available in the UI which allows them to set up or schedule specific CPC campaigns with chosen publishers by selecting a publisher, assigning a CPC commission rate and a schedule for the campaign.
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Advertisers have a dedicated tool available in the UI which allows them to set up or schedule specific CPC campaigns with chosen Publishers. This is established by selecting a Publisher, assigning a CPC commission rate and a schedule for the campaign.
== How is CPC commission calculated? ==
== How is CPC commission calculated? ==
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For each active CPC Campaign we calculate commission for all the clicks generated by the publisher associated with the campaign for that specific program.
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For each active CPC campaign, commission is calculated for all the clicks generated by the associated Publisher for that specific program.
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All clicks are taken into account irrespective of the type of Awin links you used to promote a certain advertiser.
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All clicks are taken into account irrespective of the type of Awin links used to promote a certain Advertiser.
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The click commission is calculated daily at 2 am (based on advertiser timezone) by taking into account the clicks you generated in the previous day.
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The click commission is calculated daily at 2 am (based on Advertiser timezone) by taking into account the clicks generated during the previous day.
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A PPC type transaction is created for the corresponding commission.
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A Pay Per Click (PPC) type transaction is created for the corresponding commission.
For example, at 2 am on the 10th of July, a transaction will be created for the clicks generated during the 9th of July. The transaction date will be the 9th of July.
For example, at 2 am on the 10th of July, a transaction will be created for the clicks generated during the 9th of July. The transaction date will be the 9th of July.
   
   
=== What clicks are being taken into account? ===
=== What clicks are being taken into account? ===
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The click commission calculation is based on the clicks generated by the publisher associated to the campaign for that specific program, on any type of links used.
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The click commission calculation is based on the clicks generated by the Publisher associated to the campaign for that specific program, on any type of links used.
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The clicks taken into account for the CPC commission calculation are coming from the same source as the aggregated reports (for example: the Advertiser Performance Report) which include all clicks generated by the publishers, and filter out some blacklisted user agents.
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The clicks taken into account for the CPC commission calculation are coming from the same source as the aggregated reports (for example: the Advertiser Performance Report) which include all clicks generated by the Publishers, and filter out some blacklisted user agents.
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For your reference, here's a list of blacklisted user agents:
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For your reference, here is a list of blacklisted user agents:
1. AdsBot-Google
1. AdsBot-Google
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48. Zend_Http_Client
48. Zend_Http_Client
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== PPC transaction ==
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== Pay Per Click Transaction ==
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A PPC type transaction will be created daily for each active CPC campaign.
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A Pay Per Click (PPC) type transaction will be created daily for each active CPC campaign.
The transaction will be visible in your reports.
The transaction will be visible in your reports.
It is created as Approved and has the transaction date of the day the clicks were calculated for (on the 10th of July, a transaction will be created with transaction date 9th July with commission for the clicks recorded on the 9th of July).
It is created as Approved and has the transaction date of the day the clicks were calculated for (on the 10th of July, a transaction will be created with transaction date 9th July with commission for the clicks recorded on the 9th of July).
== CPC reporting ==
== CPC reporting ==
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=== Transactions report ===
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=== Transactions Report ===
You will see CPC commissions in Transactions Reporting as ‘PPC’ Transactions.
You will see CPC commissions in Transactions Reporting as ‘PPC’ Transactions.
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[[File:publisher_transactions_export.png|900px|thumb|center]]
[[File:publisher_transactions_export.png|900px|thumb|center]]
   
   
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A PPC transaction is stored as approved.
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A PPC transaction is stored as Approved.
The ‘Click Reference’ – will display info about the number of clicks, the campaign CPC rate and the date of the transaction in the following format:''clicks|rate|publisherId|YYYY-mm-ddTHH:mm''.
The ‘Click Reference’ – will display info about the number of clicks, the campaign CPC rate and the date of the transaction in the following format:''clicks|rate|publisherId|YYYY-mm-ddTHH:mm''.
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===Advertiser Performance Report===
===Advertiser Performance Report===
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The report will include the number of clicks you generated for the advertisers you ran CPC campaigns for and the PPC commissions (under Approved Commission).
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The report will include the number of clicks generated for the Advertisers associated with the CPC campaign and the PPC commissions (under Approved Commission).
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The commission amount will include the PPC commissions.
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The commission amount will include PPC commissions.
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The total number of transactions will also include the PPC commissions.
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The total number of transactions will also include PPC commissions.
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The 'epc' calculations are taking into account the PPC transactions.
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The 'EPC' calculations take into account PPC transactions.
===Performance Over Time Report===
===Performance Over Time Report===
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The report will include the number of clicks generated by a publisher & PPC commissions (under Approved Commission).
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The report will include the number of clicks generated by a Publisher  and PPC commissions (under Approved Commission).
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The commission amount will include the PPC commissions.
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The commission amount will include PPC commissions.
-
The total number of transactions will also include the PPC commissions transactions.
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The total number of transactions will also include PPC commissions transactions.
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The 'epc' calculations are taking into account the PPC transactions.
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The 'EPC' calculations take into account PPC transactions.

Current revision as of 15:13, 6 August 2019

Français . Italiano . Nederlands . Polski . Português (Brasil) . Svenska

Cost Per Click Campaigns - Publisher Guide

Contents

Feature Overview

Awin Advertisers benefit from the Cost Per Click (CPC) Campaigns tool in order to set up and manage CPC activities with selected Publishers.

How does it work?

An Advertiser can run CPC campaigns with selected Publishers in parallel with CPA and/or CPL activities. This means that sales and leads will be tracked and assigned a specific commission, and clicks will be assigned a CPC commission at the same time. If you agree with a specific Advertiser to run only CPC commission-based activities, the program commission and Publisher specific commission should be set to 0.

How are CPC campaigns set up?

Advertisers have a dedicated tool available in the UI which allows them to set up or schedule specific CPC campaigns with chosen Publishers. This is established by selecting a Publisher, assigning a CPC commission rate and a schedule for the campaign.

How is CPC commission calculated?

For each active CPC campaign, commission is calculated for all the clicks generated by the associated Publisher for that specific program. All clicks are taken into account irrespective of the type of Awin links used to promote a certain Advertiser. The click commission is calculated daily at 2 am (based on Advertiser timezone) by taking into account the clicks generated during the previous day. A Pay Per Click (PPC) type transaction is created for the corresponding commission. For example, at 2 am on the 10th of July, a transaction will be created for the clicks generated during the 9th of July. The transaction date will be the 9th of July.

What clicks are being taken into account?

The click commission calculation is based on the clicks generated by the Publisher associated to the campaign for that specific program, on any type of links used. The clicks taken into account for the CPC commission calculation are coming from the same source as the aggregated reports (for example: the Advertiser Performance Report) which include all clicks generated by the Publishers, and filter out some blacklisted user agents. For your reference, here is a list of blacklisted user agents:

1. AdsBot-Google

2. affilinetOrderSync/1.0 (affilinet Browser; Order Sync; Migrationtools)

3. Applebot

4. Ask Jeeves/Teoma

5. bingbot

6. bitlybot

7. BLEXBot

8. BrandVerity/1.0

9. BrandVeritySpider

10. Charlotte

11. DuckDuckBot

12. EmberSpider

13. GarlikCrawler/1.2

14. Gigabot

15. Googlebot

16. ia_archiver

17. idealo-bot pricevalidator

18. IKDhPmJcdw

19. Jakarta Commons-HttpClient/3.1

20. Java/1.6.0

21. LivelapBot

22. MAVbot-content-validation

23. Mediapartners-Google

24. Mediatoolkitbot

25. Mozilla/5.0 (ShopAlike; LadenZeile) FeedBot

26. msnbot

27. MSNPTC

28. OutclicksBot

29. panscient.com

30. PaperLiBot

31. Pinterestbot

32. Purestyle

33. QuickInfo

34. Qwantify/Bleriot/

35. RPT-HTTPClient

36. Scooter

37. SemrushBot

38. SemrushBot

39. ShopWiki

40. Sphider

41. TweetmemeBot

42. Twiceler

43. WordPress

44. Xenu Link Sleuth

45. Yahoo! Slurp

46. Yahoo!-AdCrawler

47. YahooSeeker

48. Zend_Http_Client

Pay Per Click Transaction

A Pay Per Click (PPC) type transaction will be created daily for each active CPC campaign. The transaction will be visible in your reports. It is created as Approved and has the transaction date of the day the clicks were calculated for (on the 10th of July, a transaction will be created with transaction date 9th July with commission for the clicks recorded on the 9th of July).

CPC reporting

Transactions Report

You will see CPC commissions in Transactions Reporting as ‘PPC’ Transactions. UI:

CSV report export:

A PPC transaction is stored as Approved. The ‘Click Reference’ – will display info about the number of clicks, the campaign CPC rate and the date of the transaction in the following format:clicks|rate|publisherId|YYYY-mm-ddTHH:mm.

The information is available in the UI, CSV report export and the API.

Advertiser Performance Report

The report will include the number of clicks generated for the Advertisers associated with the CPC campaign and the PPC commissions (under Approved Commission). The commission amount will include PPC commissions. The total number of transactions will also include PPC commissions. The 'EPC' calculations take into account PPC transactions.


Performance Over Time Report

The report will include the number of clicks generated by a Publisher and PPC commissions (under Approved Commission). The commission amount will include PPC commissions. The total number of transactions will also include PPC commissions transactions. The 'EPC' calculations take into account PPC transactions.

Privacy

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