Advertiser Profile Terms Tab

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Advertiser Profile Terms

The Advertiser Profile Terms tab allows advertisers to clearly define their Terms & Conditions for their affiliate programme. It promotes greater transparency to the network and publishers alike.



The General tab will allow the advertiser to add general information in relation to their affiliate programme.


PPC stands for pay-per-click, a model of search engine marketing (SEM) in which advertisers/publishers pay a fee each time one of their ads is clicked. The PPC tab has a number of predefined common questions in regards to PPC. This will clearly display to publishers how you'd like them to promote you via the PPC method. There are radio buttons for 'Yes' or 'No' and an 'Additional Information' section to add any other details.

Once you are happy with the settings you have applied, click the Save button in the bottom right-hand side of the page.


The Transactions tab relates to the following:

  • 1) How commissions are calculated i.e. are commissions paid on all products, does the transaction value that commissions are paid on include VAT, Delivery charges etc...
  • 2) Reasons why commissions will be declined i.e. order cancelled, item returned etc...

It is therefore really important that the information provided by advertisers is correct and that any changes are communicated to all publishers on the programme.


The Branding tab allows an advertiser to detail any brand-specific guidelines they may have. If an advertiser does not have any brand-specific terms, “no branding guidelines” should be added under this tab.

Notice Periods

The Notice Periods tab outlines the number of days notices you will give publishers in advance of any change to your website or publisher program. This ensures greater transparency and communication between you and your publisher s. Select the number of days’ notice you will give publishers on each of the policy definitions and click save when you have finished.

FCA Guidelines

The Financial Conduct Authority (FCA) is a financial regulatory body in the United Kingdom. If your business is FCA compliant it's important that you make publishers aware of this and share any FCA guidelines that they must adhere to when promoting your products or service. As there is a character limit in the Additional Information text box you can always attach this information in your Documents tab and advise publishers to review this prior to starting a campaign.


The Publishers tab allows the advertiser to clearly outline which publisher types they work with on their programme. You can find out more information about publisher types here.

Please make sure that all questions are answered and remember to add in any additional information that publishers need to be aware of.


The De-Duplication Tab allows you to be fully transparent to your publishers about the attribution of a sale when you operate in more than one form of an online marketing channel and respectively a confirmation when you don’t.

For more information on De-Duplication and its standard practices, please see De-Duplication Best Practice Guidelines .

A publisher will commonly check this tab before beginning promotion so they can allocate the correct resources to achieving the correct customer journey.

Listed are the respective online marketing channels in which you may operate and which could affect the sale being attributed to a publisher on a last-click basis.

eg. If a publisher channeled customer went back to your site and used a generic Pay Per Click advert to navigate back to your site - would they still be applicable for the sale?

If yes, that would mean you do not De-Duplicate against ‘PPC Generic’, in which case you’d select the ‘No’ radio button.

Revision History

The Revision History drop-down will allow you to view any previously saved versions of your Terms & Conditions. If you select an 'archived' it will instantaneously show you the version you require.

PLEASE NOTE: It does not change the Terms & Conditions for the publisher, as it is not the live version.


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