Access Accounts merchant profile Integration Steps

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Awin Access Merchant Profile Instructions

You will shortly receive an email with an activation link to your account. This email will be triggered during working hours. If not received please check your junk or contact If you're a client outside of the UK contact your regional support found here.

All below steps are required for the completion of your merchant profile unless stated optional.

Note: your programme is not yet live, do not invite any publishers to join your programme via the publisher directory as the affiliate tracking links will not work.

Step 1: Create Merchant Profile

Once logged into your account, click Account > Overview to view your programmes profile page. This page is viewed by publishers where they will read about your programme.

  • Upload a company logo by clicking on the orange pencil next to the Profile Picture
  • Add a description of your business under Summary
  • Add further details of your affiliate programme under Description on the Overview tab
  • Add your website and social URLs under Links

Step 2: Upload Documents (optional)

On Account > Overview, upload documents and files to be displayed on your profile page. These might include customer demographics/statistics, product overviews, or brand presentations. These are to be added to the Documents tab.

Step 3: Set Programme Terms

Next click the Terms tab. This allows advertisers to clearly define their Terms & Conditions for their affiliate programme. It promotes greater transparency to the network and publishers alike.

Note: be careful to complete all terms to ensure you complete your profile 100%

  • General – will allow you to add in general information related to your programme. Be sure to add a line of copy that stipulates “Please note – this programme operates with a 7 day closure notice period”. Just so that this aligns with your agreement with Awin and can be referred to were you to close if publishers express they wanted longer.
  • PPC – Pay-per-click is a model of search engine marketing (SEM). This tab has a number of predefined common questions in regards to PPC. This will clearly display to publishers how you'd like them to promote you via the PPC method. Once you are happy with the settings you have applied, click Save.
  • Transactions – this relates to the how commissions are calculated and reasons why commissions will be declined. It is really important that the information provided by advertisers is correct and that any changes are communicated to all publishers on the programme. Once happy with the settings you have applied, click Save.
  • Branding - allows an advertiser to detail any brand-specific guidelines they may have. If an advertiser does not have any brand-specific terms, “no branding guidelines” should be added under this tab.
  • Commissions - These are contractual terms which state that you cannot lower commission by more than 20% over a 30 day period, and you must give publishers 7 days’ notice of these changes.
  • Notice Periods - outlines the number of days notices you will give publishers in advance of any change to your website or publisher program. This ensures greater transparency and communication between you and your publishers. Select the number of days’ notice you will give publishers on each of the policy definitions and click Save.
  • Publishers - allows the advertiser to clearly outline which publisher types they work with on their programme. You can find out more information about publisher types here. Please make sure that all questions are answered and remember to add in any additional information that publishers need to be aware of. Once you are happy with the settings you have applied, click Save.
  • De-Duplication - allows you to be fully transparent to your publishers about the attribution of a sale when you operate in more than one form of an online marketing channel and respectively a confirmation when you don’t. For more information on De-Duplication and its standard practices, see our de-duplication best practice guidelines here. Once you are happy with the settings you have applied, click Save.

For more information on each section of the terms tab, see our Advertiser Profile Terms Guide here.

Step 4: Set Sector Categorisation

Next click Account > Promotional > Sector Categorisation. This information is used to categorise your business. It will allow publishers to find advertisers who work in certain sectors and allow us to provide detailed reporting to publishers. Please select at least one sector that reflects your business, you can choose as many as you wish. Once you are happy, click Update Sector Details.

Step 5: Upload Banners (optional)

You’ll need a small selection of standard banner sizes and some logos to get you going. Publishers will ask if they need specific sizes once they apply and are approved to your programme. These can be added via Toolbox > My Creative.

View our banner size guide here and watch our YouTube Tutorial here on how to upload banners.

Step 6: Confirm Profile Setup

Once you have completed all steps above confirm by contacting with your Programme Name, Account ID and a 88 x 31 .gif logo; this logo will be used in the listings of launched advertisers to all publishers on the network. (For clients creating a programme outside of the UK, please confirm by emailing your Awin Access support contact.)


What Happens Next?

Subject to confirmation of Direct Debit, completion of your profile and the tracking integration being tested and approved, the team will be able to put your programme live and you’ll be able to invite publishers to join your affiliate programme.

Note: only invite publishers via the publisher directory once your programme is live. Affiliate tracking links will not work during the onboarding process.


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