Publications 2010
From Wiki
May 2010
Is Communication Detrimental to Affiliate Programme Success
Owen Hewitson - PerformanceIN News - 28/05/2010
June 2010
Attributing Value in Affiliate Marketing
Kevin Edwards - Econsultancy - 23/06/2010
Ten Things Everyone Should Know About Travel Affiliate Marketing
Various Authors - Tnooz - 25/06/2010
July 2010
Navigating the Vouchercode Maze
Kevin Edwards - Retail Technology - 02/07/2010
Shocking Numbers in Travel Sector Open Eyes of Performance Marketers
Lisa Chaikin and Kevin Edwards - Figaro Digital - 15/07/2010
Six Great Reasons To Engage With Affiliates
Kevin Edwards - Econsultancy - 21/07/2010
August 2010
The Real Value of Affiliate Marketing
Kevin Edwards - Internet Retailing - 13/08/2010
Retargeting’s Place in the Affiliate Channel
Kevin Edwards - Econsultancy - 20/08/2010
The Future of Affiliate Marketing
Kevin Edwards - Figaro Digital - 23/08/2010
Intelligent Commission Setting
Matt Swan - Econsultancy - 31/08/2010
September 2010
The Art of Affiliate Incentives
Owen Hewitson - Econsultancy - 06/09/2010
Practical Ideas to Protect your Brand in Affiliate Marketing
Owen Hewitson - PerformanceIN News - 07/06/2010
Compliance, Fraud and Customer Quality within Performance Marketing
Nick Caulfield - PerformanceIN News - 14/09/2010
Affiliate Tracking Solutions
Anthony Clements - PerformanceIN News - 20/09/2010
How to Build a Successful Agency Relationship
Katy Armitage - PerformanceIN News - 28/09/2010
October 2010
How to Succeed as an SME
Jeannine Martel - PerformanceIN News - 04/10/2010
The Changing Role of Affiliate Networks
Kevin Edwards - Econsultancy - 05/10/2010
Should Marketers Use Cashback Sites
Matt Swan - Econsultancy - 22/10/2010
The Truth about Affiliates and Cookie overwriting
Owen Hewitson - Econsultancy - 25/10/2010
Culling Your Affiliates – A Sensible Strategy
Claire Theobald - PerformanceIN News - 25/10/2010
November 2010
Dispelling the myths of cashback sites
Matt Swan - Econsultancy - 01/11/2010
Writing Your PPC Policy
Owen Hewitson - PerformanceIN News - 03/11/2010
How Can Retailers Use Affiliates for Customer Acquisition
Matt Swan - Econsultancy - 11/11/2010
The Affiliate Element Online Retail Sector
Lucy Hutchings - PerformanceIN News - 15/11/2010
Controlling your Reputation in Affiliate Marketing
Owen Hewitson - Reputation Online - 16/11/2010
How Retailers Can Make the Most of Cashback Sites
Matt Swan - Econsultancy - 30/11/2010
December 2010
The Effect of Social Media on Brand Reputation within Affiliate Marketing
Lisa Chaikin - PerformanceIN News - 03/12/2010