Publisher Advertiser Performance
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Advertiser Performance Report
The Advertiser Performance Report allows publishers to generate a report detailing the performance of the advertisers that they are promoting. It allows publishers to discover who their top performing advertisers were over certain time periods.
Added to that looking at an individual advertiser's performance can help a publisher know which advertisers they should be working to build relationships with.
It can also help in ascertaining which advertisers are not performing as well as others on the publisher's sites and may need to be incentivised to begin producing results.
The report can be viewed in several ways, such as showing data specific to one advertiser, or drilling down to transaction levels for specific advertisers.
Report Options
| Period | This option allows you to select a specific date period such as Quarter To Date or Last Year to save time |
| From | This option defines the start date of your report |
| To | This option defines the end date of your report |
| Based On | This option defines whether the report should be based on the date the customer's transaction was made, or the date the commission was validated by the advertiser |
| Advertiser Filter | This option allows you to filter the results by particular advertisers (maximum 25) |
Column Headings
The table can be sorted into ascending or descending order by clicking on any of the column headings. Below is brief explanation of each column:
| ID | This column refers to the advertiser's unique ID number |
| Advertiser | This column refers to the Programme Name that the advertiser uses to promote their business |
| Imp. | This column specifies the number of impressions that have been generated for the advertiser on that specific date |
| Clicks | This column specifies the number of clicks that have been referred to the advertiser site on a given date |
| Conversion Rate | The number of sales divided by the number of clicks. This figure represents the percentage of people who go on to purchase after clicking on a publisher link. |
| Earn Per Click (£) | This column refers to the amount that you earn on average per click through the advertiser against sales you drive for that advertiser |
| Quantity | This column specifies the number of transactions that have been driven by publisher s to the advertiser site |
| Amount | This column specifies the sales value of transactions driven for the advertiser |
| Commission | This column specifies the amount of commission accrued as a result of the sales driven |