ShopWindow Category Tree

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Introduction

The ShopWindow category tree was formed in March 2007. This category tree was defined based on market research within the product comparison marketplace.

The ShopWindow category tree is based on a three tier architecture:


This architecture works towards improving usability and ensuring that the "three click" rule is applicable to searches conducted through category selections.

Each Parent is shown in RED

Each Child is shown in BLUE

Each Grandchild is shown in GREEN

With the exception of General Clothing and Dating, the category names that should appear in the feed would either be a Child [ex. Photography] or Grandchild [ex. Cameras].

Category Tree

Clothing & Accessories

  • Children's Clothing
    • Baby Clothes
    • Boys' Clothes
    • Girls' Clothes
  • Clothing Accessories
    • Bags
    • Children's Accessories
    • Men's Accessories
    • Women's Accessories
  • Fancy Dress
  • General Clothing
  • Lingerie
    • Bodies
    • Bras
    • Combination Sets
    • Nightwear
    • Socks & Hosiery
    • Suspenders & Garters
    • Women's Underwear
  • Men's Clothing
    • Men's Outerwear
    • Men's Socks
    • Men's Sportswear
    • Men's Suits
    • Men's Swimwear
    • Men's Tops
    • Men's Trousers
    • Men's Underwear
  • Novelty T-Shirts
  • Shoes
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
  • Women's Clothing
    • Maternity
    • Women's Dresses & Skirts
    • Women's Outerwear
    • Women's Sportswear
    • Women's Suits
    • Women's Swimwear
    • Women's Tops
    • Women's Trousers

Computers & Software

  • Computer Components
    • Computer Cases
    • Controller Cards
    • CPUs
    • Fans
    • Graphics Cards
    • Motherboards
    • Power Supplies
    • Sound Cards
    • TV Cards
  • Handhelds
    • GPS & Sat Nav
    • PDAs & Accessories
  • Hardware
    • Computers
    • Laptops
    • Monitors
  • Input Devices
    • _Headsets
    • Joysticks and Gaming
    • Keyboards
    • Mice
    • Microphones
    • WebCams
  • ISP & Hosting
    • Broadband
    • Web Hosting
  • Memory
    • Compact Flash
    • Memory Card Reader
    • Memory Stick
    • Microdrive
    • Multimedia Card
    • Other Memory
    • RAM
    • SD Card
    • SmartMedia
    • XD Cards
  • Peripherals
    • All-In-One Printers
    • Cables
    • Computer Speakers
    • Laptop Bags
    • Modems
    • Printer Consumables
    • Printers
    • Scanners
  • Software
  • Storage Media
    • Blank Media
    • CD Writers
    • CD-ROM Drives
    • DAT Drives
    • DVD Drives
    • DVD Writers
    • Floppy Disk Drives
    • Hard Drives
    • Pen Drives
    • Tape Drives
    • Zip Drives
  • Wireless & Networking
    • Bluetooth Adapters
    • Hubs & Switches
    • Networking
    • Streaming Media Devices
    • Wireless Adapters
    • Wireless Routers

Dating

Electronics

  • Audio Equipment
    • Amplifiers & Receivers
    • Audio Systems
    • Cables, Parts & Power Supplies
    • Cassette Decks
    • CD Players
    • DJ Equipment
    • HiFi Speakers
    • In-Car Entertainment
    • MiniDisc Separates
    • Radios
    • Tuners
  • Home Entertainment
    • Blu-Ray Players
    • DVD Players
    • DVD Recorders
    • HD DVD Players
    • Headphones
    • Home Cinema
    • Projectors
    • Remote Controls
    • Set Top Boxes & Receivers
    • VCR Players
  • Photography
    • Accessories
    • Camcorders
    • Cameras
    • Optical Devices
    • Photo Development
  • Portable Audio
    • Accessories
    • Batteries
    • MP3 Players
    • Portable Cassette Players
    • Portable CD Players
    • Portable MiniDisc
    • Portable Radios
    • Stereos
  • Televisions
    • Combi TVs
    • LCD TV
    • Plasma TV
    • Projection TV
    • Projector Accessories
    • Standard (4:3) TV
    • Television Accessories
    • Widescreen TV

Entertainment

  • Books
    • Adult Books
    • Audio Books
    • Books
    • Magazine Subscriptions
  • DVDs
    • Adult Movies
    • Blu-Ray
    • DVD Rentals
    • DVDs
    • Film Downloads
    • HD DVD
    • UMDs
    • VHS
  • Music
    • Cassettes & Vinyl
    • CDs
    • Music Downloads
    • Musical Instruments
  • Video Gaming
    • Console
    • Console Accessories
    • Retro Games
    • Video Games

Finance

  • Credit Cards
    • Cashback & Reward Credit Cards
    • Credit Cards
    • Pre-pay Credit Cards
  • Insurance
    • Contents Insurance
    • Health Insurance
    • Home Insurance
    • Life Insurance
    • Mortgage Insurance
    • Specialist Insurance
    • Travel Insurance
    • Vehicle Insurance
  • Investments
    • Bonds
    • Cash ISAs
    • Pensions
    • Quotes
    • Shares
    • Stockbrokers
    • Stocks & Shares ISAs
  • Loans
    • Bad Credit Loans
    • Car Loans
    • Finance
    • Home Loans
    • Personal Loans
    • Secured Loans
    • Unsecured Loans
  • Mortgages
    • Bad Credit Mortgages
    • Buy to Let Mortgages
    • Capped Mortgages
    • Discounted Mortgages
    • Fixed Rate Mortgages
    • Flexible Mortgages
    • Mortgage Advice
    • Mortgage Insurance
    • Mortgage Protection
    • Remortgages
    • Self Certification Mortgages
    • Standard Variable Mortgages
  • Personal Banking
    • Bank Accounts
    • Current Accounts
    • Online Banking
    • Savings Accounts

General Clothing

Gifts, Gadgets & Toys

  • Experiences
    • Driving
    • Extreme
    • Flying
    • Short Breaks
    • Lifestyle
    • Other Experiences
    • Pampering
    • Water Experiences
  • Gadgets
    • Adult Toys
    • Auctions
    • Electronic Gadgets
    • Other Gadgets
  • Gifts
    • Adult Gifts
    • Anniversary Gifts
    • Birthday Gifts
    • Calendars
    • Christmas Gifts
    • Collectibles
    • Decorations
    • Flowers
    • Greeting Cards
    • Hampers
    • Novelty Gifts
    • Other Occasions
    • Personalised Gifts
    • Valentine's Day
    • Wedding Gifts
  • Toys
    • Electronic & RC Toys
    • Action Figures
    • Baby Toys
    • Creative & Construction
    • Dolls
    • Games, Puzzles & Learning
    • Musical Toys
    • Other Toys
    • Outdoor Toys
    • Soft Toys
    • Toy Models

Health & Beauty

  • Bodycare & Fitness
    • Bodycare Appliances
    • Shaving
  • Cosmetics & Skincare
    • Cosmetics
    • Fragrance
    • Skincare
  • Haircare
    • Haircare Appliances
    • Haircare Products
  • Health
    • Contact Lenses
    • Diet
    • Glasses
    • Medical
    • Nutrition
    • Oral Health
    • Vitamins & Supplements

Home & Garden

  • Agricultural Products
  • Arts & Crafts
  • Baby Products
  • Bathrooms & Accessories
    • Bathroom Scales
    • Bathroom Sinks & Taps
    • Bathrooms
    • Bathtubs
    • Bespoke Bathrooms
    • Showers
    • Sinks
  • DIY
    • Hand Tools
    • Home Security
    • Painting & Decorating
    • Power Tools
  • Food
    • Cakes, Snacks & Sweets
    • Chocolate
    • Condiments
    • Dairy
    • Drinks
    • Fruit & Vegetables
    • Hampers
    • Meat, Poultry & Fish
    • Organic Food
    • Party Food
    • Ready Meals
    • Tinned Food
  • Furniture
    • Beds
    • Chairs
    • Mattresses
    • Sofas
    • Storage
    • Tables
  • Garden
    • Barbecues & Accessories
    • Garden & Leisure
    • Garden Tools
    • Lawn Mowers
    • Plants & Seeds
    • Sheds & Garden Furniture
  • General Household
    • Cleaning
    • Flooring & Carpeting
    • Heating & Cooling
    • Lighting
    • Pets
    • Radiators
  • Home Accessories
    • Art
    • Curtains & Blinds
    • Decorations
    • Furniture Accessories
    • Home Textiles
    • House Accessories
  • Household Bills
    • Gas & Electric Bills
    • Telephone Bills
  • Kitchen
    • Bespoke Kitchens
    • Cookware & Utensils
    • Crockery
    • Cutlery
    • Glassware
    • Kitchen Sinks and Taps
    • Kitchen Units
  • Living Room
  • Office Supplies
  • Property
    • Buy Property
    • Rent Property
  • Wine, Spirits & Tobacco
    • Alcoholic Drinks
    • Tobacco
    • Wine

Home Appliances

  • Appliance Spares
  • Cooking
    • Cooker Hoods
    • Cookers & Ovens
    • Grills
    • Hobs
    • Microwaves
  • Laundry & Cleaning
    • Dishwashers
    • Irons
    • Tumble Dryers
    • Vacuum Cleaner Accessories
    • Vacuum Cleaners
    • Washer Dryers
    • Washing Machines
  • Refrigeration
    • Freezers
    • Fridge Freezers
    • Fridges
  • Small Appliances
    • Blenders
    • Breadmakers
    • Can Openers
    • Coffee Makers
    • Deep Fryers
    • Electric Kettles
    • Electric Shavers
    • Food Processors
    • Ice Cream Makers
    • Irons
    • Juicers
    • Other Appliances
    • Sandwich / Waffle Makers
    • Toasters

Jewellery

  • Men's Jewellery
  • Men's Watches
  • Women's Jewellery
  • Women's Watches

Sports

  • Extreme Sports
  • Fitness
    • Cycling
    • Fitness Equipment
    • Support Aids
  • Other Sports
    • Boxing
    • Darts
    • Equestrian
    • Fishing
    • Golf
    • Motorsport
    • Outdoor Adventure
    • Snooker, Pool & Billiards
    • Trampolines
    • Water Sports
  • Racket Sports
    • Badminton
    • Squash
    • Table Tennis
    • Tennis
  • Sports Memorabilia
  • Sportswear & Swimwear
    • Swimming Accessories
  • Team Sports
    • Basketball
    • Cricket
    • Football
    • Hockey
    • Other Team Sports
  • Winter Sports

Telephones & Faxes

  • Mobile Phones
    • Handsets
    • Mobile Downloads
    • Mobile Phone Accessories
    • Pay Monthly
    • Prepay Mobile Phones
  • Other Telephones
    • All-In-Ones
    • Fax Machines
    • Home Telephone Accessories
    • House Telephones
    • IP Phones
    • Video Conferencing

Tickets

  • Concerts
  • Sporting Events
  • Theatre
  • Theme Parks
  • Tourist Attractions

Travel

  • Accommodation
  • Airport Parking
  • Car Hire
  • Cruises
  • Ferries & Eurotunnel
  • Flights
  • Holidays

Vehicles, Parts and Accessories

  • Auto Care
  • Car Accessories
    • Car Parts
    • Custom Number Plates
    • In-Car Entertainment
  • Motorcycles
  • New & Used Cars
  • Tyres
  • Vehicle Finance
  • Vehicle Leasing
  • Vehicle Security
  • Vehicle Servicing
  • Wheels


For a list of category IDs please visit the ShopWindow Appendix 2 Category IDs article.

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