Soft Click Publisher

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A soft click affiliate account has been set up so that the tracking cookies dropped do not overwrite any previously established post click tracking cookies.


What is the Soft Click proposition?

This proposition is offered by Affiliate Window so that any of our advertisers can work with technology providers that would typically fall outside of the affiliate channel. Offering this soft click proposition will allow advertisers to work with these affiliates without adversely affecting existing affiliates relationships.

For the purposes of protecting the existing affiliate base, a remarketing affiliate would be given soft cookies.

For example, remarketing affiliates email customers who have abandoned carts during the checkout process to reinvigorate the purchase.

The soft click status means the remarketing affiliate will not overwrite a large number of existing affiliate cookies but will help increase the conversion rate of your affiliate program.

For our advertiser base soft click cookies broadens the number of potential affiliates that an advertiser can work with. Merchants can experiment with new technologies and partners without the fear of affecting their affiliate programme or upsetting existing affiliates.


Cookie hierarchy

Affiliate Window operate on the following affiliate cookie hierarchy:

Post Click Cookie:

  • Where a single post click affiliate cookie exists in isolation – The post click cookie is attributed with the commission (click referrer)
  • Where multiple post click affiliate cookies exist – The most recent post click cookie is attributed with the commission (last click referrer)

Post click cookies overwrites soft click cookies and post view cookies

Soft Click Cookie:

  • Where a single soft click cookie exists in isolation – The soft click cookie is attributed with the commission (soft click referrer)
  • Where multiple soft click cookies exist – The most recent soft click cookie is attributed with the commission (last soft click referrer)

Soft click cookies overwrite post view cookies but can not overwrite post click cookies

Post View :

  • Where a single post view cookie exists in isolation – The post ciew cookie is attributed with the commission (view referrer)
  • Where multiple post view cookies exist – The most recent post view cookie is attributed with the commission (last view referrer)
  • Where Post View cookies and Post Click cookies coexist – The most recent Post Click cookie is attributed with the commission (last click referrer)

Post view cookies can not overwrite soft click cookies or post click cookies

More information

For more information please contact publisher services.

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