FAQ Publisher Guide

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<h2 style="background-color:#000000; border-bottom:0px; border: 1px solid #000000; text-align:center; padding-top:4px;"><font color="#FFFFFF">Frequently Asked Questions by Affiliates, for Affiliates - Admin</font>
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</h2>
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[[FAQ_Publisher_Guide_FR|Français]]'''
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<div align="center" style="padding: 4px .2em; word-spacing: 4px; border: 1px solid #FFFFFF; background:#E5E5E5">  
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[[FAQ_Affiliate_Guide|Beginner's Reference Guide]] |
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<div>  
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[[FAQ_Affiliate_Admin|Admin]] |
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[[FAQ_Publisher_Guide|Beginner's Reference Guide]] |
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[[FAQ_Affiliate_Interface|Interface]] |
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[[FAQ_Publisher_Admin|Admin]] |
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[[FAQ_Affiliate_Technical|Technical]] |
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[[FAQ_Publisher_Interface|Interface]] |
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[[FAQ_Affiliate_ShopWindow|ShopWindow]] |
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[[FAQ_Publisher_Technical|Technical]] |
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[[FAQ_Affiliate_ShopWindowCoding|ShopWindow Coding FAQ]] |
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[[Wiki:FAQ_Wiki|Wiki FAQ]]
[[Wiki:FAQ_Wiki|Wiki FAQ]]
</div>
</div>
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<h1>Frequently Asked Questions by Publishers, for Publishers - Admin</h1>
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==What is a Merchant?==
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==What is an Advertiser?==
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A [[Jargon_Buster#Merchant|merchant]] (retailer) is an online company who sell their products and/or services through an Affiliate Network. The merchant will pay a percentage/set amount once a transaction has completed. To find out more information on what [[Jargon_Buster#Merchant|merchants]] will pay - please visit the Join Merchants in your Affiliate Account.
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An [[Jargon_Buster#Advertiser|advertiser]] (retailer), sometimes referred to as a 'merchant', is an online company which sells its products and/or services through a publisher  network. The advertiser will pay either a percentage or set amount of commission once a certain action (in most cases, a sale) has completed.  
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==What is an Affiliate?==
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To find out more information on our [[Jargon_Buster#Advertiser|advertiser]] commission rates - please visit [[Advertiser Directory]] in the interface.
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An [[Jargon_Buster#Affiliate|affiliate]] (also known as a publisher or advertiser) is somebody whose purpose is to drive traffic to a [[Jargon_Buster#Merchant|merchant]].  They can do this by featuring the banners, text links or products of a [[Jargon_Buster#Merchant|merchant]] on their site.
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If you are not signed up to the Awin network, a full listing of our advertisers by category is available in our advertiser directory at http://www.awin.com/merchant_directory.php
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==How do Affiliates make money==
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==What is a Publisher?==
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If a user is browsing on an affiliates site, sees a product they like and clicks on the link (which takes them through to the merchant page) the affiliate '''will not''' be paid.
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A publisher  is the owner or manager of a website (also referred to as an 'affiliate' or 'partner').
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If however, the user then purchases this product, the affiliate '''will''' be paid as they have provided the merchant with a customer.
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They are rewarded commission when a visitor to their site clicks a publisher  link, (for example, a banner, logo or text link), goes to a particular advertiser's website and performs a certain action on the advertiser's site. Usually, this is completing a transaction. However some advertisers ask publishers to refer them traffic that results in a lead instead of a sale, perhaps through the completion of an online application form, or the submission of the user's email address.
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==What Kind of Affiliate am I?==
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Please [[Signing Up As An Affiliate|click here]] to see a full guide to signing up as a publisher .
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===True Content===
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In short:
 +
* A advertiser is someone who has a product to sell
 +
* A publisher is someone who advertises products
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[[Types_of_Affiliates#Content_Sites|True Content]] sites are generally informative sites that provide information relating to the products that are featured on their site.
 
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===Forums===
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==What Kind of Publisher am I?==
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[[Types_of_Affiliates#Blogs_and_Forums|Forums]] are interactive sites where internet users go to discuss issues that they are interested in.
 
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===Blogs===
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== '''Content''' ==
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[[Types_of_Affiliates#Blogs_and_Forums|Blogs]] are usually online diaries. They vary in content and will usually put links to products that they are ‘blogging’ about.
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===Cashback===
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===Shopping Directories===
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[[Types_of_Affiliates#Cashback_and_Reward_Sites|Cashback]]
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publishers have a member base that earns monetary rebates from online purchases.
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If you are a [[Types_of_Affiliates#Shopping_Portals.2FDirectories|shopping directory]] affiliate you will simply provide a list of all the merchants on your site, including a short description about what they do and occasionally providing reviews of their services.
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===Communities & UGC===
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===ShopWindow partners===
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[[Types_of_Affiliates#Blogs_and_Forums|Community]] publishers host online environments where groups of people interact together with publisher links included where appropriate.
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Shopwindow partners make use of the shopwindow tools and functionality to help power their website.
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===Comparison Engine===
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===Voucher Codes===
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[[Types_of_Affiliates#Shopping_Portals.2FDirectories|Comparison]] publisher sites compare the prices and features of searched-for products available through a number of online stores.
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[[Types_of_Affiliates#Voucher.2FDiscount_Code_Sites|Voucher code]] affiliates are given voucher codes by merchants which they feature on their site.
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===Discount Codes===
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===E-mail Marketing===
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[[Types_of_Affiliates#Voucher.2FDiscount_Code_Sites|Discount code]]
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websites list discounts, coupon codes and other deals which may be redeemed at advertiser websites or stores.
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E-mail marketing affiliates collect e-mail addresses of members of the public and send them details of offers/deals.  They usually have information about the owners of the email addresses, such as their age, location, interests or hobbies, which they can use to split their database into sections and only email certain groups with certain offers or products.
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===Editorial Content===
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===Price Comparison===
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[[Types_of_Affiliates#Content_Sites|Editorial Content]]
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publishers write editorial content to engage an audience on a specific topic with publisher links included where appropriate.
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[[Types_of_Affiliates#Product.2FPrice_Comparison|Price Comparison]] sites provide an easy to use service that allows users to compare the prices of specific products from a range of merchants.
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===Lead Generation (Content)===
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===Cashback and Reward===
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Lead based publishers generate prospective consumer interest or enquiries into products or services for advertisers via websites.
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[[Types_of_Affiliates#Cashback_and_Reward_Sites|Cashback and Reward]] affiliates give a percentage of the commission that they earn back to their users. In the case of cashback affiliates, this is in the form of cash and in the case of reward affiliates, this is in the form of ‘points’ which can be redeemed to purchase other goods.
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===Loyalty===
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===Corporate Intranet===
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[[Types_of_Affiliates#Cashback_and_Reward_Sites|Loyalty]] publishers have a member base that earns non-monetary rebates such as points, miles and tokens from online purchases.
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===Media Content===
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If you provide companies with an intranet service that offers its users discounts at retailers then you would be a [[Types_of_Affiliates#Corporate_Intranets|Corporate Intranet]] affiliate.
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Media Content publishers will produce video, music and pictures with publisher links included where appropriate.
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===Social Networking===
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===Shopping Directory===
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[[Types_of_Affiliates#Social_Networks|Social Networking]] affiliates are primarily used for socialising with friends but  sometimes they have banners or applications that encourage users to shop.
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Shopping directory publishers list business information such as sector, website and store description for numerous advertisers.
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===Pay Per Click (PPC)===
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===Bloggers & Social Content===
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Bloggers and social content publishers are active in driving traffic through personally opinionated content blogs and/or social media platforms.
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===Virtual Incentives===
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Virtual incentive publishers encourage their audience to take up advertiser offers in return for in-game rewards such as virtual currency, bonuses and power-ups.
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== '''Display''' ==
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===Ad Networks===
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A publisher who buys ad space on numerous websites (creating a network) with the intention of serving advertiser creative across this network of sites.
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===Contextual Targeting===
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Publishers who display advertising relevant to the content of the web page the user is browsing.
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===Direct Traffic===
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A publisher that displays creative to their audience in the form of banners, pop-ups and exit traffic adverts.
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===Media Brokers===
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A publisher who buys exit traffic and pop under opportunities from website owners.
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===Mobile Traffic===
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Mobile traffic publishers purchase display inventory across mobile enabled platforms including apps, games and websites.
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===Retargeting (Display)===
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Behavioural retargeting displays personalised advertising on third party websites to customers who have previously visited the advertiser's site, specifically displaying products in which they have shown recent interest.
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===Social Traffic===
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Social networking publishers purchase display inventory on social networks.
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===Sub Networks===
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A collection of publishers owned by numerous third parties brought together and being seen to operate as one single publisher.
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== '''Email''' ==
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===Lead Generation (Email)===
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Lead based email publishers generate prospective consumer interest or enquiries into products or services for advertisers via email.
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===Newsletters===
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Newsletter publishers produce a content rich email distributed to an owned, shared or rented database.
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===Retargeting (Email)===
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Email retargeting generates a personalised email for customers who have exited the advertiser's site during the checkout process. The email will only reference the product(s) that were abandoned.
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== '''Search''' ==
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===Direct Linking===
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Publishers that navigate the user from 'search engine results' to the 'advertiser's website' with absolutely no other interim stages.
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===Domain Parking===
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Domain parking is the registration of an Internet domain name with a distinct absence of content. Publishers who own these domains, often populate the associated landing pages with paid search adverts.
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===Linking via Landing Pages===
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Publishers that navigate the user from 'search engine results' to the 'advertiser's website' with at least one interim stage (usually a landing page).
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===Mobile Search===
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Publishers that run search advertising campaigns that navigate the user from 'search engine results' on a mobile device (such as a smart phone) to the 'advertiser's website'.
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===Social Search===
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Publishers that run search advertising campaigns which navigate the user from 'social media websites' to the 'advertiser's website'.
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[[Jargon_Buster#PPC|PPC]] affiliates promote merchants via search engines such as google.  [[Jargon_Buster#PPC|PPC]] stands for Pay Per Click, so a [[Types_of_Affiliates#Pay_Per_Click_.28PPC.29|PPC ffiliate]] pays the search engine each time a user clicks on their link.
 
==How do I get traffic to my site?==
==How do I get traffic to my site?==
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===SEO===
===SEO===
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Search engine optimization [[Jargon_Buster#SEO|(SEO)]] is the process of improving the volume and quality of traffic to a web site from search engines via "natural" (or "organic") search results.  The higher a site or page is listed or “ranked”, the more visible it will be as well as more relevant to the user.  This can increase the  volume and quality of traffic to your site.
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Search engine optimization [[Jargon_Buster#SEO|(SEO)]] is the process of improving the volume and quality of traffic to a web site from search engines via 'natural' (or 'organic') search results.  The higher a site or page is listed or 'ranked', the more visible it will be as well as more relevant to the user.  This can increase the  volume and quality of traffic to your site.
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In order to improve the ranking of your site you need to consider how search engines work and what people search for. Optimising your website will therefore involve editing and improving content in order to improve it’s natural search listings
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In order to improve the ranking of your site you need to consider how search engines work and what people search for. Optimising your website will therefore involve editing and improving content in order to improve its natural search listings
===PPC===
===PPC===
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[[Jargon_Buster#PPC|Pay per click]] involves paying a search engine every time a user clicks on a link that to visit either a merchant's website or your own website. You will typically bid on keyword phrases relevant to your target market to ensure that you only pay when you believe there is a chance of a sale.  
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[[Jargon_Buster#PPC|Pay per click]] involves paying a search engine every time a user clicks on a link to visit either an advertiser's website or your own website. You will typically bid on keyword phrases relevant to your target market to ensure that you only pay when you believe there is a chance of a sale.  
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When a user types a keyword query matching your keyword list, your advertisement may be displayed. These advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages. Content websites commonly charge a fixed price for a click.
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When a user types a keyword query matching your keyword list, your advertisement may be displayed. These advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the 'natural' or organic results on search engine results pages. Content websites commonly charge a fixed price for a click.
[[Image:Links example.JPG|thumb|center|500px]]
[[Image:Links example.JPG|thumb|center|500px]]
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==How does Affiliate Window track sales?==
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==How does Awin track sales?==
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'''Affiliate Window tracks all sales made using AW affiliate links by using cookies.'''
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'''Awin tracks all sales made using Awin publisher links by using cookies.'''
'''The tracking process:'''
'''The tracking process:'''
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1.  The user visits an affiliate site
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1.  The User (most likely a customer) visits a Publisher website
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2.  The user clicks through from the affiliate site to the merchant site
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2.  The User clicks through from the Publisher, via the Network (Awin), to the Advertiser website
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3.  AW drop a cookie on the user’s PC to show the user has been there
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3.  The Network records the click and drops a tracking cookie on the User's device
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4.  The user is directed to the merchant website and AW drop another cookie from the merchant’s domain
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4.  The User is re-directed to the Advertiser website and, if applicable, the Network subsequently drops one or more tracking cookies from the advertiser's domain onto the User's device
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5.  The user purchases an item from the merchant site
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5.  The User purchases an item from the Advertiser website
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6.  The merchant confirmation page contains the AW tracking tag
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6.  The Advertiser order confirmation page contains the Network conversion tracking
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7.  AW link the merchant tracking with the previous cookies dropped on the user’s PC
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7.  The Network links the Advertiser conversion request with the previously dropped tracking cookies present on the User's device
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8.  The affiliate commission is accepted or declined based on the above tracking and information provided by the merchant about the transaction
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8.  Information is passed to the Network, allowing Awin to record the sale; this information for example includes the Advertiser ID, the last click referring Publisher ID (from cookie(s)), unique order reference, total sale amount and the commission group breakdown
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9.  Affiliates can see these commissions in their AW interface
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9.  The Network allocates the correct commission based on the information passed in the conversion request and the pre-defined reward set by the Advertiser (Either a set amount per transaction or a percentage of the total sale amount)
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 +
10.  Commissions are either approved or declined by the Advertiser dependent on the order being fulfilled
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11.  Publishers can see these commissions in the Network's interface
'''Notes on point 3:'''
'''Notes on point 3:'''
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The cookie which is dropped is referred by the Affiliate Window system and is stored on the affiliate window domain. This would be considered a 3rd party cookie from a merchant’s perspective.
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The cookie which is dropped is referred by Awin and is stored on the Network's domain. This would be considered a third party cookie from an Advertiser's perspective.
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There are three kinds of links a user could click on to move from an affiliate site.  
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1) A text link.  This would be an AW link behind a hyperlink in some text on the affiliate site.  
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There are three kinds of links a user could click on to move from a publisher  site.  
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2) A banner.  This would be an AW link behind a merchant banner or logo on the affiliate site.  
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1) A text link.  This would be an Awin link behind a hyperlink in some text on the publisher  site.  
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3) A product feed.  This is when an affiliate uses a data-feed from a merchant to display particular products on their affiliate site, in conjunction with AW’s ShopWindow tool.  There is an AW link behind each one of these products.
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2) A banner.  This would be an Awin link behind an advertiser banner or logo on the publisher  site.
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 +
3) A product feed.  This is when a publisher  uses a data-feed from an advertiser to display particular products on their publisher  site.  There is an Awin link behind each one of these products.
'''Notes on point 4:'''
'''Notes on point 4:'''
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The merchant would have already added a small script onto all pages which will allow for our system to send through a unique variable to then be stored on the domain URL. This would be considered a 1st Party cookie from a merchant’s perspective.
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The advertiser would have already added a small script onto all pages which will allow for our system to send through a unique variable to then be stored on the domain URL. This would be considered a first party cookie from an advertiser’s perspective.
'''Notes on point 5:'''
'''Notes on point 5:'''
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A sale is only tracked if it is completed.  This means that the user has to submit all information and payment details required by the merchant and reach the merchant ‘confirmation page’ before it will be tracked as a sale and an affiliate paid commission.  If a user leaves the transaction part-way through the payment process the sale will not be tracked and the affiliate will receive no commission.
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A sale is only tracked if it is completed.  This means that the user has to submit all information and payment details required by the advertiser and reach the advertiser ‘confirmation page’ before it will be tracked as a sale and a publisher  paid commission.  If a user leaves the transaction part-way through the payment process the sale will not be tracked and the publisher  will receive no commission.
'''Notes on point 6:'''
'''Notes on point 6:'''
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When a merchant starts to work with Affiliate Window, they implement AW tracking on their site, so that AW can match this information to the information stored in the affiliate links, and in the cookies dropped on the user’s PC.
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When an advertiser starts to work with Awin, they implement Awin tracking on their site, so that Awin can match this information to the information stored in the publisher  links, and in the cookies dropped on the user’s PC.
'''Notes on point 7:'''
'''Notes on point 7:'''
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Affiliate Window works on a ‘last referrer’ policy.  This means that if a user visits 2 affiliate sites before purchasing something from a merchant, the last affiliate site they visit will receive the commission.
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Awin tracks sales on a ‘last referrer’ basis.  This means that if a user visits two publisher  sites before purchasing something from an advertiser, the last publisher  site they visit will receive the commission.
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If both affiliates are using AW links, AW will overwrite the first cookie with a second one to show the second affiliate should receive the commission.  This means there will only ever be one AW cookie per transaction on a user’s PC.
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If both publishers are using Awin links, Awin will overwrite the first cookie with a second one to show that the second publisher  should receive the commission.  This means there will only ever be one AW cookie per transaction per advertiser on a user’s PC.
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If one affiliate is using AW links and the other affiliate is using links for a different affiliate network, the merchant will provide data to AW and the other network to show which affiliate should receive the commission.  This process is called ‘de-duplication’.  
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If one publisher is using Awin links and the other publisher  is using links for a different publisher  network, the advertiser should provide data to Awin and the other network to show which publisher  should receive the commission.  This process is called ‘de-duplication’.  
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=Affiliate Marketing Reports=
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== Affiliate Marketing Reports ==
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[http://www.affiliatewindow.com/documents/eConsultancy/Econsultancy_UK_affiliate_census_2009.pdf eConsultancy UK Affiliate Census - 2009]
+
[http://www.awin.com/documents/eConsultancy/Econsultancy_UK_affiliate_census_2009.pdf eConsultancy UK Affiliate Census - 2009]
 +
[http://www.bigmouthmedia.com/downloads/files/Bigmouthmedia_Affiliate-Survey-2010.pdf BigMouthMedia UK Affiliate Census - 2010]
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==Policy/Guidelines on Link Disclosure for Influencer and Social Media Publishers==
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As a publisher, you are obliged to make it clear to consumers when your content contains advertising material. As an approved Awin publisher you have agreed to follow local laws and standards as stipulated in section 9.2.4 and 9.2.5 of the publisher terms and conditions.
 +
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When working with Awin as an influencer or social media publisher you are required at the minimum to:
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 +
*Clearly define all advertising related content using clearly marked hashtags e.g. #Ad, #PaidAd #sponsorship, #sponsored post
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 +
Failure to do so could result in penalties being levied by your local advertising authority.
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For more information we strongly urge you to read up on this topic to make sure that you are following the latest laws and standards as it is your responsibility to adhere to them. Below you can find websites with more information.
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=== Regional References on Latest Laws and Standards===
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 +
UK:
 +
* [https://www.gov.uk/marketing-advertising-law/regulations-that-affect-advertising www.gov.uk/marketing-advertising-law/regulations-that-affect-advertising]
 +
* [https://www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf ASA Influencer Guide]
 +
 +
US:
 +
* [https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose]
 +
* [https://www.ftc.gov/system/files/documents/plain-language/bus41-dot-com-disclosures-information-about-online-advertising.pdf www.ftc.gov/system/files/documents/plain-language/bus41-dot-com-disclosures-information-about-online-advertising.pdf]
 +
 +
Australia:
 +
* [http://aana.com.au/self-regulation/codes/ http://aana.com.au/self-regulation/codes/]
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Benelux:
 +
* [https://www.reclamecode.nl/nrc/ www.reclamecode.nl/nrc/]
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 +
France:
 +
* [https://www.arpp.org/nous-consulter/regles/regles-de-deontologie/digital-advertising-and-marketing-communications-code/#toc_1_3 www.arpp.org/nous-consulter/regles/regles-de-deontologie/digital-advertising-and-marketing-communications-code/#toc_1_3]
 +
* [https://www.arpp.org/actualite/marketing-influence-marques-regles-de-transparence/ www.arpp.org/actualite/marketing-influence-marques-regles-de-transparence/]
 +
 +
Italy:
 +
* [http://www.codicedelconsumo.it/english-version/ www.codicedelconsumo.it/english-version/]
 +
* [https://www.iap.it/codice-e-altre-fonti/il-codice/ www.iap.it/codice-e-altre-fonti/il-codice/]
 +
* [http://en.agcm.it/en/media/press-releases/2018/12/ICA-closes-second-moral-suasion-on-influencers-and-brands-yet-opens-investigation-into-possible-hidden-advertising http://en.agcm.it/en/media/press-releases/2018/12/ICA-closes-second-moral-suasion-on-influencers-and-brands-yet-opens-investigation-into-possible-hidden-advertising]
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* [https://www.iap.it/social-network-e-content-sharing/ www.iap.it/social-network-e-content-sharing/]
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 +
Poland:
 +
* [https://www.whitepress.pl/baza-wiedzy/597/rozliczenie-z-influencerem-%E2%80%93-kwestie-podatkowe https://www.whitepress.pl/baza-wiedzy/597/rozliczenie-z-influencerem-%E2%80%93-kwestie-podatkowe]
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Spain:
 +
* [https://iabspain.es/wp-content/uploads/12Guialegal_influencers.pdf www.iabspain.es/wp-content/uploads/12Guialegal_influencers.pdf]
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Disclaimer: Awin is not responsible for the updating of content in these links. Please ensure that you make sure that the information you are reading is up to date.
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== Advertising Methods and Activities Not Permitted on the Network ==
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The following list provides an overview of advertising methods and activities that are not permitted on the Awin network:
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*Blocking or interfering with referrer URL Data transmissions unless pre-agreed in writing
 +
*Using advertiser links to mislead visitors in terms of anything other than carrying out a valid transaction.  This includes carrying out transactions based on malicious or intended deception
 +
*Automatically initiating or conducting transactions
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*Use links to an advertiser site that have not been provided or approved by Awin
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*Solicit advertisers without prior approval
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*Spamming or the use of unsolicited emailing marketing
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*Distributing any form of incomplete, out-of-date or misleading information regarding advertiser goods or services
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*The adoption, use or registration attempt of any trademarks or trade names that are confusingly similar to Awin or any advertiser
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*Asserting copyright, trademark or other intellectual property ownership or other proprietary rights in any IP Materials
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*The utilisation of any form of click bot
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*Forcing clicks in any way
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*Grabbing domains or any domain content
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*Using invisible IFRAMES to play code
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*Publishing or sending any advertising that is deemed ‘unfair’ via emails, newsgroups, forums or other telecommunication means
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*Refer to this guide about Downloadable software activities [[File:Network_Partnership_with_Software_Publishers_-_Guideline.pdf]]
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'''Publishers must adhere to these guidelines at all times.'''
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Any questions should be directed to the [mailto:publishersuccess@awin.com Awin Publisher Success]
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Current revision as of 15:15, 9 July 2019

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Beginner's Reference Guide | Admin | Interface | Technical | Wiki FAQ

Contents

Frequently Asked Questions by Publishers, for Publishers - Admin

What is an Advertiser?

An advertiser (retailer), sometimes referred to as a 'merchant', is an online company which sells its products and/or services through a publisher network. The advertiser will pay either a percentage or set amount of commission once a certain action (in most cases, a sale) has completed.

To find out more information on our advertiser commission rates - please visit Advertiser Directory in the interface.

If you are not signed up to the Awin network, a full listing of our advertisers by category is available in our advertiser directory at http://www.awin.com/merchant_directory.php

What is a Publisher?

A publisher is the owner or manager of a website (also referred to as an 'affiliate' or 'partner').

They are rewarded commission when a visitor to their site clicks a publisher link, (for example, a banner, logo or text link), goes to a particular advertiser's website and performs a certain action on the advertiser's site. Usually, this is completing a transaction. However some advertisers ask publishers to refer them traffic that results in a lead instead of a sale, perhaps through the completion of an online application form, or the submission of the user's email address.

Please click here to see a full guide to signing up as a publisher .

In short:

  • A advertiser is someone who has a product to sell
  • A publisher is someone who advertises products


What Kind of Publisher am I?

Content

Cashback

Cashback publishers have a member base that earns monetary rebates from online purchases.

Communities & UGC

Community publishers host online environments where groups of people interact together with publisher links included where appropriate.

Comparison Engine

Comparison publisher sites compare the prices and features of searched-for products available through a number of online stores.

Discount Codes

Discount code websites list discounts, coupon codes and other deals which may be redeemed at advertiser websites or stores.

Editorial Content

Editorial Content publishers write editorial content to engage an audience on a specific topic with publisher links included where appropriate.

Lead Generation (Content)

Lead based publishers generate prospective consumer interest or enquiries into products or services for advertisers via websites.

Loyalty

Loyalty publishers have a member base that earns non-monetary rebates such as points, miles and tokens from online purchases.

Media Content

Media Content publishers will produce video, music and pictures with publisher links included where appropriate.

Shopping Directory

Shopping directory publishers list business information such as sector, website and store description for numerous advertisers.

Bloggers & Social Content

Bloggers and social content publishers are active in driving traffic through personally opinionated content blogs and/or social media platforms.

Virtual Incentives

Virtual incentive publishers encourage their audience to take up advertiser offers in return for in-game rewards such as virtual currency, bonuses and power-ups.

Display

Ad Networks

A publisher who buys ad space on numerous websites (creating a network) with the intention of serving advertiser creative across this network of sites.

Contextual Targeting

Publishers who display advertising relevant to the content of the web page the user is browsing.

Direct Traffic

A publisher that displays creative to their audience in the form of banners, pop-ups and exit traffic adverts.

Media Brokers

A publisher who buys exit traffic and pop under opportunities from website owners.

Mobile Traffic

Mobile traffic publishers purchase display inventory across mobile enabled platforms including apps, games and websites.

Retargeting (Display)

Behavioural retargeting displays personalised advertising on third party websites to customers who have previously visited the advertiser's site, specifically displaying products in which they have shown recent interest.

Social Traffic

Social networking publishers purchase display inventory on social networks.

Sub Networks

A collection of publishers owned by numerous third parties brought together and being seen to operate as one single publisher.

Email

Lead Generation (Email)

Lead based email publishers generate prospective consumer interest or enquiries into products or services for advertisers via email.

Newsletters

Newsletter publishers produce a content rich email distributed to an owned, shared or rented database.

Retargeting (Email)

Email retargeting generates a personalised email for customers who have exited the advertiser's site during the checkout process. The email will only reference the product(s) that were abandoned.

Search

Direct Linking

Publishers that navigate the user from 'search engine results' to the 'advertiser's website' with absolutely no other interim stages.

Domain Parking

Domain parking is the registration of an Internet domain name with a distinct absence of content. Publishers who own these domains, often populate the associated landing pages with paid search adverts.

Linking via Landing Pages

Publishers that navigate the user from 'search engine results' to the 'advertiser's website' with at least one interim stage (usually a landing page).

Mobile Search

Publishers that run search advertising campaigns that navigate the user from 'search engine results' on a mobile device (such as a smart phone) to the 'advertiser's website'.

Social Search

Publishers that run search advertising campaigns which navigate the user from 'social media websites' to the 'advertiser's website'.


How do I get traffic to my site?

There are two main ways to get traffic to your site: SEO (Search Engine Optimisation) and PPC (Pay per click)

SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via 'natural' (or 'organic') search results. The higher a site or page is listed or 'ranked', the more visible it will be as well as more relevant to the user. This can increase the volume and quality of traffic to your site.

In order to improve the ranking of your site you need to consider how search engines work and what people search for. Optimising your website will therefore involve editing and improving content in order to improve its natural search listings

PPC

Pay per click involves paying a search engine every time a user clicks on a link to visit either an advertiser's website or your own website. You will typically bid on keyword phrases relevant to your target market to ensure that you only pay when you believe there is a chance of a sale.

When a user types a keyword query matching your keyword list, your advertisement may be displayed. These advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the 'natural' or organic results on search engine results pages. Content websites commonly charge a fixed price for a click.


How does Awin track sales?

Awin tracks all sales made using Awin publisher links by using cookies.

The tracking process:

1. The User (most likely a customer) visits a Publisher website

2. The User clicks through from the Publisher, via the Network (Awin), to the Advertiser website

3. The Network records the click and drops a tracking cookie on the User's device

4. The User is re-directed to the Advertiser website and, if applicable, the Network subsequently drops one or more tracking cookies from the advertiser's domain onto the User's device

5. The User purchases an item from the Advertiser website

6. The Advertiser order confirmation page contains the Network conversion tracking

7. The Network links the Advertiser conversion request with the previously dropped tracking cookies present on the User's device

8. Information is passed to the Network, allowing Awin to record the sale; this information for example includes the Advertiser ID, the last click referring Publisher ID (from cookie(s)), unique order reference, total sale amount and the commission group breakdown

9. The Network allocates the correct commission based on the information passed in the conversion request and the pre-defined reward set by the Advertiser (Either a set amount per transaction or a percentage of the total sale amount)

10. Commissions are either approved or declined by the Advertiser dependent on the order being fulfilled

11. Publishers can see these commissions in the Network's interface

Notes on point 3:

The cookie which is dropped is referred by Awin and is stored on the Network's domain. This would be considered a third party cookie from an Advertiser's perspective.

There are three kinds of links a user could click on to move from a publisher site.

1) A text link. This would be an Awin link behind a hyperlink in some text on the publisher site.

2) A banner. This would be an Awin link behind an advertiser banner or logo on the publisher site.

3) A product feed. This is when a publisher uses a data-feed from an advertiser to display particular products on their publisher site. There is an Awin link behind each one of these products.

Notes on point 4:

The advertiser would have already added a small script onto all pages which will allow for our system to send through a unique variable to then be stored on the domain URL. This would be considered a first party cookie from an advertiser’s perspective.

Notes on point 5:

A sale is only tracked if it is completed. This means that the user has to submit all information and payment details required by the advertiser and reach the advertiser ‘confirmation page’ before it will be tracked as a sale and a publisher paid commission. If a user leaves the transaction part-way through the payment process the sale will not be tracked and the publisher will receive no commission.

Notes on point 6:

When an advertiser starts to work with Awin, they implement Awin tracking on their site, so that Awin can match this information to the information stored in the publisher links, and in the cookies dropped on the user’s PC.

Notes on point 7:

Awin tracks sales on a ‘last referrer’ basis. This means that if a user visits two publisher sites before purchasing something from an advertiser, the last publisher site they visit will receive the commission.

If both publishers are using Awin links, Awin will overwrite the first cookie with a second one to show that the second publisher should receive the commission. This means there will only ever be one AW cookie per transaction per advertiser on a user’s PC.

If one publisher is using Awin links and the other publisher is using links for a different publisher network, the advertiser should provide data to Awin and the other network to show which publisher should receive the commission. This process is called ‘de-duplication’.

Affiliate Marketing Reports

eConsultancy UK Affiliate Census - 2009

BigMouthMedia UK Affiliate Census - 2010

Policy/Guidelines on Link Disclosure for Influencer and Social Media Publishers

As a publisher, you are obliged to make it clear to consumers when your content contains advertising material. As an approved Awin publisher you have agreed to follow local laws and standards as stipulated in section 9.2.4 and 9.2.5 of the publisher terms and conditions.

When working with Awin as an influencer or social media publisher you are required at the minimum to:

  • Clearly define all advertising related content using clearly marked hashtags e.g. #Ad, #PaidAd #sponsorship, #sponsored post

Failure to do so could result in penalties being levied by your local advertising authority.

For more information we strongly urge you to read up on this topic to make sure that you are following the latest laws and standards as it is your responsibility to adhere to them. Below you can find websites with more information.

Regional References on Latest Laws and Standards

UK:

US:

Australia:

Benelux:

France:

Italy:

Poland:

Spain:


Disclaimer: Awin is not responsible for the updating of content in these links. Please ensure that you make sure that the information you are reading is up to date.

Advertising Methods and Activities Not Permitted on the Network

The following list provides an overview of advertising methods and activities that are not permitted on the Awin network:

  • Blocking or interfering with referrer URL Data transmissions unless pre-agreed in writing
  • Using advertiser links to mislead visitors in terms of anything other than carrying out a valid transaction. This includes carrying out transactions based on malicious or intended deception
  • Automatically initiating or conducting transactions
  • Use links to an advertiser site that have not been provided or approved by Awin
  • Solicit advertisers without prior approval
  • Spamming or the use of unsolicited emailing marketing
  • Distributing any form of incomplete, out-of-date or misleading information regarding advertiser goods or services
  • The adoption, use or registration attempt of any trademarks or trade names that are confusingly similar to Awin or any advertiser
  • Asserting copyright, trademark or other intellectual property ownership or other proprietary rights in any IP Materials
  • The utilisation of any form of click bot
  • Forcing clicks in any way
  • Grabbing domains or any domain content
  • Using invisible IFRAMES to play code
  • Publishing or sending any advertising that is deemed ‘unfair’ via emails, newsgroups, forums or other telecommunication means
  • Refer to this guide about Downloadable software activities File:Network Partnership with Software Publishers - Guideline.pdf

Publishers must adhere to these guidelines at all times.

Any questions should be directed to the Awin Publisher Success

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Visit the Wanted Pages area of the Wiki to learn how to get your desired content added.

Privacy

Due to new European legislation regarding how websites store information about you, AWIN is updating its privacy policy. You can see the new version of our policy here. If you would like to see the information we capture on this website, please click here for further details. In order to accept cookies on this site please click the 'I ACCEPT' button