FAQ Publisher Guide

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<h2 style="background-color:#000000; border-bottom:0px; border: 1px solid #000000; text-align:center; padding-top:4px;"><font color="#FFFFFF">Frequently Asked Questions by Affiliates, for Affiliates - Admin</font>
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'''&rarr;
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</h2>
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[[FAQ_Publisher_Guide_FR|Français]]'''
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<div align="center" style="padding: 4px .2em; word-spacing: 4px; border: 1px solid #FFFFFF; background:#E5E5E5">  
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[[FAQ_Affiliate_Guide|Beginner's Reference Guide]] |
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<div>  
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[[FAQ_Affiliate_Admin|Admin]] |
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[[FAQ_Publisher_Guide|Beginner's Reference Guide]] |
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[[FAQ_Affiliate_Interface|Interface]] |
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[[FAQ_Publisher_Admin|Admin]] |
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[[FAQ_Affiliate_Technical|Technical]] |
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[[FAQ_Publisher_Interface|Interface]] |
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[[FAQ_Affiliate_ShopWindow|ShopWindow]] |
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[[FAQ_Publisher_Technical|Technical]] |
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[[FAQ_Affiliate_ShopWindowCoding|ShopWindow Coding FAQ]] |
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[[Wiki:FAQ_Wiki|Wiki FAQ]]
[[Wiki:FAQ_Wiki|Wiki FAQ]]
</div>
</div>
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<h1>Frequently Asked Questions by Publishers, for Publishers - Admin</h1>
==What is an Advertiser?==
==What is an Advertiser?==
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A [[Jargon_Buster#Merchant|merchant]] (retailer), sometimes referred to as an 'advertiser', is an online company which sells its products and/or services through an publisher  network. The advertiser will pay either a percentage or set amount of commission once a certain action (in most cases, a sale) has completed.  
+
An [[Jargon_Buster#Advertiser|advertiser]] (retailer), sometimes referred to as a 'merchant', is an online company which sells its products and/or services through a publisher  network. The advertiser will pay either a percentage or set amount of commission once a certain action (in most cases, a sale) has completed.  
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To find out more information on our [[Jargon_Buster#Merchant|merchant]] commission rates - please visit [[Merchant Directory]] in Darwin.
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To find out more information on our [[Jargon_Buster#Advertiser|advertiser]] commission rates - please visit [[Advertiser Directory]] in the interface.
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If you are not signed up to the Affiliate Window network, a full listing of our advertisers by category is available in our advertiser directory at http://www.affiliatewindow.com/merchant_directory.php
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If you are not signed up to the Awin network, a full listing of our advertisers by category is available in our advertiser directory at http://www.awin.com/merchant_directory.php
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==What is an Affiliate?==
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==What is a Publisher?==
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An publisher  is the owner or manager of a website (also referred to as a 'publisher' or 'partner').
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A publisher  is the owner or manager of a website (also referred to as an 'affiliate' or 'partner').
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They are rewarded commission when a visitor to their site clicks an publisher  link, (for example, a banner, logo or text link), goes to a particular advertiser's website and performs a certain action of the advertiser's site. Usually, this is completing a transaction. However some advertisers ask publisher s to refer them traffic that results in a lead instead of a sale, perhaps through the completion of an online application form, or the submission of the user's email address.
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They are rewarded commission when a visitor to their site clicks a publisher  link, (for example, a banner, logo or text link), goes to a particular advertiser's website and performs a certain action on the advertiser's site. Usually, this is completing a transaction. However some advertisers ask publishers to refer them traffic that results in a lead instead of a sale, perhaps through the completion of an online application form, or the submission of the user's email address.
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Please [[Signing Up As An Affiliate|click here]] to see a full guide to signing up as an publisher .
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Please [[Signing Up As An Affiliate|click here]] to see a full guide to signing up as a publisher .
In short:
In short:
* A advertiser is someone who has a product to sell
* A advertiser is someone who has a product to sell
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* An publisher is someone who advertises products
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* A publisher is someone who advertises products
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==What Kind of Affiliate am I?==
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==What Kind of Publisher am I?==
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===True Content===
 
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[[Types_of_Affiliates#Content_Sites|True Content]] sites are generally informative sites that focus on a single, specific area and produce original copy through which they promote advertisers in the same area. An example might be a fan site dedicated to  particular place, person or hobby.
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== '''Content''' ==
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===Communities===
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===Cashback===
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There are a number of sites that can be categorised as community sites. Amongst these are blogs, forums and fan communities, and social networks. [[Types_of_Affiliates#Blogs_and_Forums|Forums]] are interactive sites where internet users go to discuss topics on a common theme. A 'blog' is short for 'weblog', and is basically an online journal. Social Networking sites such as Facebook and Twitter are online communities where members open their own profiles through which they can share information in various media (such as photos, videos) as well as some personal information, all via a single website.
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[[Types_of_Affiliates#Cashback_and_Reward_Sites|Cashback]]
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publishers have a member base that earns monetary rebates from online purchases.
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===Price and Product Comparison===
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===Communities & UGC===
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[[Types_of_Affiliates#Shopping_Portals.2FDirectories|Price and product comparison]] publisher s offer visitors to their sites the ability to compare different products, usually from different advertisers and across different sectors. Many publisher s use Affiliate Window's ShopWindow toolset which utilises advertisers' datafeeds to enable publisher s to embed price and product comparison capabilities on their sites.
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[[Types_of_Affiliates#Blogs_and_Forums|Community]] publishers host online environments where groups of people interact together with publisher links included where appropriate.
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===Voucher Codes===
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===Comparison Engine===
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[[Types_of_Affiliates#Voucher.2FDiscount_Code_Sites|Voucher code]] or discount code sites are directories of discounts, offers and vouchers provided by retailers for the products or services they sell.
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[[Types_of_Affiliates#Shopping_Portals.2FDirectories|Comparison]] publisher sites compare the prices and features of searched-for products available through a number of online stores.
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===E-mail Marketing===
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===Discount Codes===
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E-mail marketing publisher s collect e-mail addresses of members of the public and use these to market advertisers' products or services. Such publisher s will usually collect information about the owners of the email addresses, such as their age, location, interests or hobbies, which they can then use to segment their databases so as to only email certain groups with certain offers. To guard against spam, Affiliate Window asks that all publisher s marketing in this way ensure the data they collect has been double opted-in and that people receiving email marketing materials always have a link in the email they can click to unsubscribe.
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[[Types_of_Affiliates#Voucher.2FDiscount_Code_Sites|Discount code]]
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websites list discounts, coupon codes and other deals which may be redeemed at advertiser websites or stores.
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===Cashback, Loyalty and Reward===
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===Editorial Content===
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[[Types_of_Affiliates#Cashback_and_Reward_Sites|Cashback]] sites are those where the publisher  rewards members of their site by paying them either part of all of the commission received from the advertiser. [[Types_of_Affiliates#Cashback_and_Reward_Sites|Reward]] publisher s do not award their members cash but points which can then be redeemed for goods or services. Loyalty publisher s offer their members rewards based on the amount of online transactions they make through their sites. The incentive that cashback, loyalty and reward publisher s offer is financed from the commission earned from the advertiser, and so it is the cashback or reward site rather than the advertiser that offers the incentive to the member to make a purchase. Cashback, loyalty and reward sites can be open to all, or only to members of a [[Types_of_Affiliates#Corporate_Intranets|Corporate Intranet]], which might receive specific incentives based on the employee's links to the organisation in question, or on the basis of the demographics they represent.
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[[Types_of_Affiliates#Content_Sites|Editorial Content]]
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publishers write editorial content to engage an audience on a specific topic with publisher links included where appropriate.
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===Pay Per Click (PPC)===
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===Lead Generation (Content)===
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 +
Lead based publishers generate prospective consumer interest or enquiries into products or services for advertisers via websites.
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 +
===Loyalty===
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 +
[[Types_of_Affiliates#Cashback_and_Reward_Sites|Loyalty]] publishers have a member base that earns non-monetary rebates such as points, miles and tokens from online purchases.
 +
 +
===Media Content===
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 +
Media Content publishers will produce video, music and pictures with publisher links included where appropriate.
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 +
===Shopping Directory===
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 +
Shopping directory publishers list business information such as sector, website and store description for numerous advertisers.
 +
 
 +
===Bloggers & Social Content===
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 +
Bloggers and social content publishers are active in driving traffic through personally opinionated content blogs and/or social media platforms.
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===Virtual Incentives===
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Virtual incentive publishers encourage their audience to take up advertiser offers in return for in-game rewards such as virtual currency, bonuses and power-ups.
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== '''Display''' ==
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===Ad Networks===
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A publisher who buys ad space on numerous websites (creating a network) with the intention of serving advertiser creative across this network of sites.
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===Contextual Targeting===
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 +
Publishers who display advertising relevant to the content of the web page the user is browsing.
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 +
===Direct Traffic===
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A publisher that displays creative to their audience in the form of banners, pop-ups and exit traffic adverts.
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===Media Brokers===
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A publisher who buys exit traffic and pop under opportunities from website owners.
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===Mobile Traffic===
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Mobile traffic publishers purchase display inventory across mobile enabled platforms including apps, games and websites.
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===Retargeting (Display)===
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 +
Behavioural retargeting displays personalised advertising on third party websites to customers who have previously visited the advertiser's site, specifically displaying products in which they have shown recent interest.
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 +
===Social Traffic===
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Social networking publishers purchase display inventory on social networks.
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===Sub Networks===
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A collection of publishers owned by numerous third parties brought together and being seen to operate as one single publisher.
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== '''Email''' ==
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===Lead Generation (Email)===
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Lead based email publishers generate prospective consumer interest or enquiries into products or services for advertisers via email.
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===Newsletters===
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Newsletter publishers produce a content rich email distributed to an owned, shared or rented database.
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===Retargeting (Email)===
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Email retargeting generates a personalised email for customers who have exited the advertiser's site during the checkout process. The email will only reference the product(s) that were abandoned.
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 +
== '''Search''' ==
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 +
===Direct Linking===
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Publishers that navigate the user from 'search engine results' to the 'advertiser's website' with absolutely no other interim stages.
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===Domain Parking===
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Domain parking is the registration of an Internet domain name with a distinct absence of content. Publishers who own these domains, often populate the associated landing pages with paid search adverts.
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===Linking via Landing Pages===
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Publishers that navigate the user from 'search engine results' to the 'advertiser's website' with at least one interim stage (usually a landing page).
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 +
===Mobile Search===
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 +
Publishers that run search advertising campaigns that navigate the user from 'search engine results' on a mobile device (such as a smart phone) to the 'advertiser's website'.
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 +
===Social Search===
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 +
Publishers that run search advertising campaigns which navigate the user from 'social media websites' to the 'advertiser's website'.
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[[Jargon_Buster#PPC|PPC]] stands for Pay Per Click. Affiliates working through this method will pay for listing in a search engine such as Google, Bing or Yahoo by bidding on certain keywords which relate to their site or the advertisers they are promoting. When a visitor to a search engine enters a search query that matches one of these keywords the publisher 's ad will display and the publisher  will pay for each click the ad receives. The cost of displaying such ads is funded through the commissions earned when traffic is directed through PPC results in a sale for an advertiser.
 
==How do I get traffic to my site?==
==How do I get traffic to my site?==
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===PPC===
===PPC===
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[[Jargon_Buster#PPC|Pay per click]] involves paying a search engine every time a user clicks on a link that to visit either an advertiser's website or your own website. You will typically bid on keyword phrases relevant to your target market to ensure that you only pay when you believe there is a chance of a sale.  
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[[Jargon_Buster#PPC|Pay per click]] involves paying a search engine every time a user clicks on a link to visit either an advertiser's website or your own website. You will typically bid on keyword phrases relevant to your target market to ensure that you only pay when you believe there is a chance of a sale.  
When a user types a keyword query matching your keyword list, your advertisement may be displayed. These advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the 'natural' or organic results on search engine results pages. Content websites commonly charge a fixed price for a click.
When a user types a keyword query matching your keyword list, your advertisement may be displayed. These advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the 'natural' or organic results on search engine results pages. Content websites commonly charge a fixed price for a click.
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==How does Affiliate Window track sales?==
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==How does Awin track sales?==
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'''AW tracks all sales made using AW publisher links by using cookies.'''
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'''Awin tracks all sales made using Awin publisher links by using cookies.'''
'''The tracking process:'''
'''The tracking process:'''
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1.  The user (customer) visits an publisher  website
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1.  The User (most likely a customer) visits a Publisher website
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2.  The user clicks through from the publisher  website to the advertiser website
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2.  The User clicks through from the Publisher, via the Network (Awin), to the Advertiser website
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3.  AW drop a cookie on the user’s personal computer (PC) to show the user has visited the publisher  website and clicked on an publisher  link
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3.  The Network records the click and drops a tracking cookie on the User's device
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4.  The user is directed to the advertiser website and AW drop another cookie from the advertiser's domain
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4.  The User is re-directed to the Advertiser website and, if applicable, the Network subsequently drops one or more tracking cookies from the advertiser's domain onto the User's device
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5.  The user purchases an item from the advertiser website
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5.  The User purchases an item from the Advertiser website
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6.  The advertiser confirmation page contains the AW tracking tag
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6.  The Advertiser order confirmation page contains the Network conversion tracking
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7.  AW link the advertiser tracking with the previous cookies dropped on the user’s PC
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7.  The Network links the Advertiser conversion request with the previously dropped tracking cookies present on the User's device
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8.  Information is passed to AW in the tracking tag, allowing AW to record the sale (this information includes the advertiser ID, referring publisher  ID, order reference number, sale value and commission groups (if applicable))
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8.  Information is passed to the Network, allowing Awin to record the sale; this information for example includes the Advertiser ID, the last click referring Publisher ID (from cookie(s)), unique order reference, total sale amount and the commission group breakdown
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9.  AW's system allocates the correct commission based on the information passed in the tracking tag and the pre-defined reward set by the advertiser (either a set amount per tranaction or a percentage of the sale value)
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9.  The Network allocates the correct commission based on the information passed in the conversion request and the pre-defined reward set by the Advertiser (Either a set amount per transaction or a percentage of the total sale amount)
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10.  Commissions are either approved or declined by the advertiser dependent on the order being fulfilled
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10.  Commissions are either approved or declined by the Advertiser dependent on the order being fulfilled
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11.  Affiliates can see these commissions in their AW interface
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11.  Publishers can see these commissions in the Network's interface
'''Notes on point 3:'''
'''Notes on point 3:'''
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The cookie which is dropped is referred by the Affiliate Window system and is stored on the Affiliate Window domain. This would be considered a third party cookie from an advertiser’s perspective.
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The cookie which is dropped is referred by Awin and is stored on the Network's domain. This would be considered a third party cookie from an Advertiser's perspective.
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There are three kinds of links a user could click on to move from an publisher  site.  
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There are three kinds of links a user could click on to move from a publisher  site.  
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1) A text link.  This would be an AW link behind a hyperlink in some text on the publisher  site.  
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1) A text link.  This would be an Awin link behind a hyperlink in some text on the publisher  site.  
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2) A banner.  This would be an AW link behind an advertiser banner or logo on the publisher  site.  
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2) A banner.  This would be an Awin link behind an advertiser banner or logo on the publisher  site.  
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3) A product feed.  This is when an publisher  uses a data-feed from an advertiser to display particular products on their publisher  site, in conjunction with AW’s ShopWindow tool.  There is an AW link behind each one of these products.
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3) A product feed.  This is when a publisher  uses a data-feed from an advertiser to display particular products on their publisher  site.  There is an Awin link behind each one of these products.
'''Notes on point 4:'''
'''Notes on point 4:'''
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'''Notes on point 5:'''
'''Notes on point 5:'''
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A sale is only tracked if it is completed.  This means that the user has to submit all information and payment details required by the advertiser and reach the advertiser ‘confirmation page’ before it will be tracked as a sale and an publisher  paid commission.  If a user leaves the transaction part-way through the payment process the sale will not be tracked and the publisher  will receive no commission.
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A sale is only tracked if it is completed.  This means that the user has to submit all information and payment details required by the advertiser and reach the advertiser ‘confirmation page’ before it will be tracked as a sale and a publisher  paid commission.  If a user leaves the transaction part-way through the payment process the sale will not be tracked and the publisher  will receive no commission.
'''Notes on point 6:'''
'''Notes on point 6:'''
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When an advertiser starts to work with Affiliate Window, they implement AW tracking on their site, so that AW can match this information to the information stored in the publisher  links, and in the cookies dropped on the user’s PC.
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When an advertiser starts to work with Awin, they implement Awin tracking on their site, so that Awin can match this information to the information stored in the publisher  links, and in the cookies dropped on the user’s PC.
'''Notes on point 7:'''
'''Notes on point 7:'''
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Affiliate Window tracks sales on a ‘last referrer’ basis.  This means that if a user visits two publisher  sites before purchasing something from an advertiser, the last publisher  site they visit will receive the commission.
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Awin tracks sales on a ‘last referrer’ basis.  This means that if a user visits two publisher  sites before purchasing something from an advertiser, the last publisher  site they visit will receive the commission.
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If both publisher s are using AW links, AW will overwrite the first cookie with a second one to show that the second publisher  should receive the commission.  This means there will only ever be one AW cookie per transaction per advertiser on a user’s PC.
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If both publishers are using Awin links, Awin will overwrite the first cookie with a second one to show that the second publisher  should receive the commission.  This means there will only ever be one AW cookie per transaction per advertiser on a user’s PC.
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If one publisher is using AW links and the other publisher  is using links for a different publisher  network, the advertiser should provide data to AW and the other network to show which publisher  should receive the commission.  This process is called ‘de-duplication’.  
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If one publisher is using Awin links and the other publisher  is using links for a different publisher  network, the advertiser should provide data to Awin and the other network to show which publisher  should receive the commission.  This process is called ‘de-duplication’.  
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=Affiliate Marketing Reports=
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== Affiliate Marketing Reports ==
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[http://www.affiliatewindow.com/documents/eConsultancy/Econsultancy_UK_affiliate_census_2009.pdf eConsultancy UK Affiliate Census - 2009]
+
[http://www.awin.com/documents/eConsultancy/Econsultancy_UK_affiliate_census_2009.pdf eConsultancy UK Affiliate Census - 2009]
[http://www.bigmouthmedia.com/downloads/files/Bigmouthmedia_Affiliate-Survey-2010.pdf BigMouthMedia UK Affiliate Census - 2010]
[http://www.bigmouthmedia.com/downloads/files/Bigmouthmedia_Affiliate-Survey-2010.pdf BigMouthMedia UK Affiliate Census - 2010]
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=Advertising Methods and Activities Not Permitted on the Network=
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== Advertising Methods and Activities Not Permitted on the Network ==
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Overview of [[Advertising_Methods_and_Activities_Not_Permitted_on_the_Network| advertising methods and activities that are not permitted on the Affiliate Window network]].  
+
 
 +
The following list provides an overview of advertising methods and activities that are not permitted on the Awin network:
 +
 
 +
*Blocking or interfering with referrer URL Data transmissions unless pre-agreed in writing
 +
*Using advertiser links to mislead visitors in terms of anything other than carrying out a valid transaction.  This includes carrying out transactions based on malicious or intended deception
 +
*Automatically initiating or conducting transactions
 +
*Use links to an advertiser site that have not been provided or approved by Awin
 +
*Solicit advertisers without prior approval
 +
*Spamming or the use of unsolicited emailing marketing
 +
*Distributing any form of incomplete, out-of-date or misleading information regarding advertiser goods or services
 +
*The adoption, use or registration attempt of any trademarks or trade names that are confusingly similar to Awin or any advertiser
 +
*Asserting copyright, trademark or other intellectual property ownership or other proprietary rights in any IP Materials
 +
*The utilisation of any form of click bot
 +
*Forcing clicks in any way
 +
*Grabbing domains or any domain content
 +
*Using invisible IFRAMES to play code
 +
*Publishing or sending any advertising that is deemed ‘unfair’ via emails, newsgroups, forums or other telecommunication means
 +
*Refer to this guide about Downloadable software activities [[File:Network_Partnership_with_Software_Publishers_-_Guideline.pdf]]
 +
 
 +
'''Publishers must adhere to these guidelines at all times.'''
 +
 
 +
Any questions should be directed to the [mailto:publishersuccess@awin.com Awin Publisher Success]
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'''¿Do we not have what you are looking for?'''
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<big>'''Do we not have what you are looking for?'''</big><br /><br />
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Visit the '''[[Wanted Pages|Wanted Pages]]''' area of the Wiki to learn how to get your desired content added.
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Visit the [[Wanted Pages|Wanted Pages]] area of the Wiki to learn how to get your desired content added.
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|}
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Current revision as of 08:58, 18 April 2019

Français

Beginner's Reference Guide | Admin | Interface | Technical | Wiki FAQ

Contents

Frequently Asked Questions by Publishers, for Publishers - Admin

What is an Advertiser?

An advertiser (retailer), sometimes referred to as a 'merchant', is an online company which sells its products and/or services through a publisher network. The advertiser will pay either a percentage or set amount of commission once a certain action (in most cases, a sale) has completed.

To find out more information on our advertiser commission rates - please visit Advertiser Directory in the interface.

If you are not signed up to the Awin network, a full listing of our advertisers by category is available in our advertiser directory at http://www.awin.com/merchant_directory.php

What is a Publisher?

A publisher is the owner or manager of a website (also referred to as an 'affiliate' or 'partner').

They are rewarded commission when a visitor to their site clicks a publisher link, (for example, a banner, logo or text link), goes to a particular advertiser's website and performs a certain action on the advertiser's site. Usually, this is completing a transaction. However some advertisers ask publishers to refer them traffic that results in a lead instead of a sale, perhaps through the completion of an online application form, or the submission of the user's email address.

Please click here to see a full guide to signing up as a publisher .

In short:

  • A advertiser is someone who has a product to sell
  • A publisher is someone who advertises products


What Kind of Publisher am I?

Content

Cashback

Cashback publishers have a member base that earns monetary rebates from online purchases.

Communities & UGC

Community publishers host online environments where groups of people interact together with publisher links included where appropriate.

Comparison Engine

Comparison publisher sites compare the prices and features of searched-for products available through a number of online stores.

Discount Codes

Discount code websites list discounts, coupon codes and other deals which may be redeemed at advertiser websites or stores.

Editorial Content

Editorial Content publishers write editorial content to engage an audience on a specific topic with publisher links included where appropriate.

Lead Generation (Content)

Lead based publishers generate prospective consumer interest or enquiries into products or services for advertisers via websites.

Loyalty

Loyalty publishers have a member base that earns non-monetary rebates such as points, miles and tokens from online purchases.

Media Content

Media Content publishers will produce video, music and pictures with publisher links included where appropriate.

Shopping Directory

Shopping directory publishers list business information such as sector, website and store description for numerous advertisers.

Bloggers & Social Content

Bloggers and social content publishers are active in driving traffic through personally opinionated content blogs and/or social media platforms.

Virtual Incentives

Virtual incentive publishers encourage their audience to take up advertiser offers in return for in-game rewards such as virtual currency, bonuses and power-ups.

Display

Ad Networks

A publisher who buys ad space on numerous websites (creating a network) with the intention of serving advertiser creative across this network of sites.

Contextual Targeting

Publishers who display advertising relevant to the content of the web page the user is browsing.

Direct Traffic

A publisher that displays creative to their audience in the form of banners, pop-ups and exit traffic adverts.

Media Brokers

A publisher who buys exit traffic and pop under opportunities from website owners.

Mobile Traffic

Mobile traffic publishers purchase display inventory across mobile enabled platforms including apps, games and websites.

Retargeting (Display)

Behavioural retargeting displays personalised advertising on third party websites to customers who have previously visited the advertiser's site, specifically displaying products in which they have shown recent interest.

Social Traffic

Social networking publishers purchase display inventory on social networks.

Sub Networks

A collection of publishers owned by numerous third parties brought together and being seen to operate as one single publisher.

Email

Lead Generation (Email)

Lead based email publishers generate prospective consumer interest or enquiries into products or services for advertisers via email.

Newsletters

Newsletter publishers produce a content rich email distributed to an owned, shared or rented database.

Retargeting (Email)

Email retargeting generates a personalised email for customers who have exited the advertiser's site during the checkout process. The email will only reference the product(s) that were abandoned.

Search

Direct Linking

Publishers that navigate the user from 'search engine results' to the 'advertiser's website' with absolutely no other interim stages.

Domain Parking

Domain parking is the registration of an Internet domain name with a distinct absence of content. Publishers who own these domains, often populate the associated landing pages with paid search adverts.

Linking via Landing Pages

Publishers that navigate the user from 'search engine results' to the 'advertiser's website' with at least one interim stage (usually a landing page).

Mobile Search

Publishers that run search advertising campaigns that navigate the user from 'search engine results' on a mobile device (such as a smart phone) to the 'advertiser's website'.

Social Search

Publishers that run search advertising campaigns which navigate the user from 'social media websites' to the 'advertiser's website'.


How do I get traffic to my site?

There are two main ways to get traffic to your site: SEO (Search Engine Optimisation) and PPC (Pay per click)

SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via 'natural' (or 'organic') search results. The higher a site or page is listed or 'ranked', the more visible it will be as well as more relevant to the user. This can increase the volume and quality of traffic to your site.

In order to improve the ranking of your site you need to consider how search engines work and what people search for. Optimising your website will therefore involve editing and improving content in order to improve its natural search listings

PPC

Pay per click involves paying a search engine every time a user clicks on a link to visit either an advertiser's website or your own website. You will typically bid on keyword phrases relevant to your target market to ensure that you only pay when you believe there is a chance of a sale.

When a user types a keyword query matching your keyword list, your advertisement may be displayed. These advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the 'natural' or organic results on search engine results pages. Content websites commonly charge a fixed price for a click.


How does Awin track sales?

Awin tracks all sales made using Awin publisher links by using cookies.

The tracking process:

1. The User (most likely a customer) visits a Publisher website

2. The User clicks through from the Publisher, via the Network (Awin), to the Advertiser website

3. The Network records the click and drops a tracking cookie on the User's device

4. The User is re-directed to the Advertiser website and, if applicable, the Network subsequently drops one or more tracking cookies from the advertiser's domain onto the User's device

5. The User purchases an item from the Advertiser website

6. The Advertiser order confirmation page contains the Network conversion tracking

7. The Network links the Advertiser conversion request with the previously dropped tracking cookies present on the User's device

8. Information is passed to the Network, allowing Awin to record the sale; this information for example includes the Advertiser ID, the last click referring Publisher ID (from cookie(s)), unique order reference, total sale amount and the commission group breakdown

9. The Network allocates the correct commission based on the information passed in the conversion request and the pre-defined reward set by the Advertiser (Either a set amount per transaction or a percentage of the total sale amount)

10. Commissions are either approved or declined by the Advertiser dependent on the order being fulfilled

11. Publishers can see these commissions in the Network's interface

Notes on point 3:

The cookie which is dropped is referred by Awin and is stored on the Network's domain. This would be considered a third party cookie from an Advertiser's perspective.

There are three kinds of links a user could click on to move from a publisher site.

1) A text link. This would be an Awin link behind a hyperlink in some text on the publisher site.

2) A banner. This would be an Awin link behind an advertiser banner or logo on the publisher site.

3) A product feed. This is when a publisher uses a data-feed from an advertiser to display particular products on their publisher site. There is an Awin link behind each one of these products.

Notes on point 4:

The advertiser would have already added a small script onto all pages which will allow for our system to send through a unique variable to then be stored on the domain URL. This would be considered a first party cookie from an advertiser’s perspective.

Notes on point 5:

A sale is only tracked if it is completed. This means that the user has to submit all information and payment details required by the advertiser and reach the advertiser ‘confirmation page’ before it will be tracked as a sale and a publisher paid commission. If a user leaves the transaction part-way through the payment process the sale will not be tracked and the publisher will receive no commission.

Notes on point 6:

When an advertiser starts to work with Awin, they implement Awin tracking on their site, so that Awin can match this information to the information stored in the publisher links, and in the cookies dropped on the user’s PC.

Notes on point 7:

Awin tracks sales on a ‘last referrer’ basis. This means that if a user visits two publisher sites before purchasing something from an advertiser, the last publisher site they visit will receive the commission.

If both publishers are using Awin links, Awin will overwrite the first cookie with a second one to show that the second publisher should receive the commission. This means there will only ever be one AW cookie per transaction per advertiser on a user’s PC.

If one publisher is using Awin links and the other publisher is using links for a different publisher network, the advertiser should provide data to Awin and the other network to show which publisher should receive the commission. This process is called ‘de-duplication’.

Affiliate Marketing Reports

eConsultancy UK Affiliate Census - 2009

BigMouthMedia UK Affiliate Census - 2010

Advertising Methods and Activities Not Permitted on the Network

The following list provides an overview of advertising methods and activities that are not permitted on the Awin network:

  • Blocking or interfering with referrer URL Data transmissions unless pre-agreed in writing
  • Using advertiser links to mislead visitors in terms of anything other than carrying out a valid transaction. This includes carrying out transactions based on malicious or intended deception
  • Automatically initiating or conducting transactions
  • Use links to an advertiser site that have not been provided or approved by Awin
  • Solicit advertisers without prior approval
  • Spamming or the use of unsolicited emailing marketing
  • Distributing any form of incomplete, out-of-date or misleading information regarding advertiser goods or services
  • The adoption, use or registration attempt of any trademarks or trade names that are confusingly similar to Awin or any advertiser
  • Asserting copyright, trademark or other intellectual property ownership or other proprietary rights in any IP Materials
  • The utilisation of any form of click bot
  • Forcing clicks in any way
  • Grabbing domains or any domain content
  • Using invisible IFRAMES to play code
  • Publishing or sending any advertising that is deemed ‘unfair’ via emails, newsgroups, forums or other telecommunication means
  • Refer to this guide about Downloadable software activities File:Network Partnership with Software Publishers - Guideline.pdf

Publishers must adhere to these guidelines at all times.

Any questions should be directed to the Awin Publisher Success

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