FAQ Publisher Guide

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<h2 style="background-color:#000000; border-bottom:0px; border: 1px solid #000000; text-align:center; padding-top:4px;"><font color="#FFFFFF">Frequently Asked Questions by Affiliates, for Affiliates - Admin</font>
<h2 style="background-color:#000000; border-bottom:0px; border: 1px solid #000000; text-align:center; padding-top:4px;"><font color="#FFFFFF">Frequently Asked Questions by Affiliates, for Affiliates - Admin</font>
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<div align="center" style="padding: 4px .2em; word-spacing: 4px; border: 2px solid #000000; background:#F5F5F5">  
[[FAQ_Affiliate_Index|FAQ Index]] |
[[FAQ_Affiliate_Index|FAQ Index]] |
[[FAQ_Affiliate_Guide|Beginner's Reference Guide]] |
[[FAQ_Affiliate_Guide|Beginner's Reference Guide]] |
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==What is a merchant?==
==What is a merchant?==
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A merchant (retailer) is a company which has products or a service to sell.
A merchant (retailer) is a company which has products or a service to sell.
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==What is an affiliate?==
==What is an affiliate?==
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An affiliate (also known as a publisher or advertiser) is somebody whose purpose is to drive traffic to a merchant.  They can do this by featuring the banners, text links or products of a merchant on their site.
An affiliate (also known as a publisher or advertiser) is somebody whose purpose is to drive traffic to a merchant.  They can do this by featuring the banners, text links or products of a merchant on their site.
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==How do Affiliates make money==
==How do Affiliates make money==
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If a user is browsing on an affiliates site, sees a product they like and clicks on the link (which takes them through to the merchant page) the affiliate '''will not''' be paid.
If a user is browsing on an affiliates site, sees a product they like and clicks on the link (which takes them through to the merchant page) the affiliate '''will not''' be paid.
If however, the user then purchases this product, the affiliate '''will''' be paid as they have provided the merchant with a customer.
If however, the user then purchases this product, the affiliate '''will''' be paid as they have provided the merchant with a customer.
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==What Kind of Affiliate am I?==
==What Kind of Affiliate am I?==
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<font color="#555555">'''True Content'''</font>
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'''True Content'''
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True content sites are generally informative sites that provide information relating to the products that are featured on their site.
True content sites are generally informative sites that provide information relating to the products that are featured on their site.
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<font color="#555555">'''Forums'''</font>
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'''Forums'''
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Forums are interactive sites where internet users go to discuss issues that they are interested in.
Forums are interactive sites where internet users go to discuss issues that they are interested in.
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<font color="#555555">'''Blogs'''</font>
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'''Blogs'''
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Blogs are usually online diaries. They vary in content and will usually put links to products that they are ‘blogging’ about.
Blogs are usually online diaries. They vary in content and will usually put links to products that they are ‘blogging’ about.
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<font color="#555555">'''Shopping Directories'''</font>
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'''Shopping Directories'''
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If you are a shopping directory affiliate you will simply provide a list of all the merchants on your site, including a short description about what they do and occasionally providing reviews of their services.
If you are a shopping directory affiliate you will simply provide a list of all the merchants on your site, including a short description about what they do and occasionally providing reviews of their services.
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<font color="#555555">'''ShopWindow partners'''</font>
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'''ShopWindow partners'''
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Shopwindow partners make use of the shopwindow tools and functionality to help power their website.
Shopwindow partners make use of the shopwindow tools and functionality to help power their website.
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<font color="#555555">'''Voucher Codes'''</font>
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'''Voucher Codes'''
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Voucher code affiliates are given voucher codes by merchants which they feature on their site.
Voucher code affiliates are given voucher codes by merchants which they feature on their site.
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<font color="#555555">'''E-mail Marketing'''</font>
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'''E-mail Marketing'''
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E-mail marketing affiliates collect e-mail addresses that are interested in a particular area and send them details of offers/deals they think the database of users will be interested in.
E-mail marketing affiliates collect e-mail addresses that are interested in a particular area and send them details of offers/deals they think the database of users will be interested in.
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<font color="#555555">'''Price Comparison'''</font>
 
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'''Price Comparison'''
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Price Comparison sites provide an easy to use service that allows users to compare the prices of specific products from a range of merchants.
Price Comparison sites provide an easy to use service that allows users to compare the prices of specific products from a range of merchants.
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<font color="#555555">'''Cashback and Reward'''</font>
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'''Cashback and Reward'''
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Cashback and reward affiliates give a percentage of the commission that they earn back to their users. In the case of cashback affiliates, this is in the form of cash and in the case of reward affiliates this is in the form of ‘points’ which can be redeemed to purchase other goods.
Cashback and reward affiliates give a percentage of the commission that they earn back to their users. In the case of cashback affiliates, this is in the form of cash and in the case of reward affiliates this is in the form of ‘points’ which can be redeemed to purchase other goods.
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<font color="#555555">'''Corporate Intranet'''</font>
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'''Corporate Intranet'''
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If you provide companies with an intranet service that offers its users discounts at retailers then you would be a corporate intranet affiliate.
If you provide companies with an intranet service that offers its users discounts at retailers then you would be a corporate intranet affiliate.
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<font color="#555555">'''Social Networking'''</font>
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'''Social Networking'''
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Social network affiliates are primarily used for socialising with friends but  sometimes they have banners or applications that encourage users to shop.
Social network affiliates are primarily used for socialising with friends but  sometimes they have banners or applications that encourage users to shop.
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<font color="#555555">'''Pay Per Click (PPC)'''</font>
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'''Pay Per Click (PPC)'''
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PPC affiliates promote merchants via search engines such as google.  PPC stands for Pay Per Click, so a PPC affiliate pays the search engine each time a user clicks on their link.
PPC affiliates promote merchants via search engines such as google.  PPC stands for Pay Per Click, so a PPC affiliate pays the search engine each time a user clicks on their link.
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==How do I get traffic to my site?==
==How do I get traffic to my site?==
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There are two main ways to get traffic to your site: SEO (Search Engine Optimisation) and PPC (Pay per click)
There are two main ways to get traffic to your site: SEO (Search Engine Optimisation) and PPC (Pay per click)
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<h3><font color="#555555">- SEO</font></h3>
 
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<h3>- SEO</h3>
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Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" (or "organic") search results.  The higher a site or page is listed or “ranked”, the more visible it will be as well as more relevant to the user.  This can increase the  volume and quality of traffic to your site.
Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" (or "organic") search results.  The higher a site or page is listed or “ranked”, the more visible it will be as well as more relevant to the user.  This can increase the  volume and quality of traffic to your site.
In order to improve the ranking of your site you need to consider how search engines work and what people search for. Optimising your website will therefore involve editing and improving content in order to improve it’s natural search listings
In order to improve the ranking of your site you need to consider how search engines work and what people search for. Optimising your website will therefore involve editing and improving content in order to improve it’s natural search listings
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<h3><font color="#555555">- PPC</font></h3>
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<h3>- PPC</h3>
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Pay per click involves paying a search engine every time a user clicks on a link that to visit either a merchant's website or your own website. You will typically bid on keyword phrases relevant to your target market to ensure that you only pay when you believe there is a chance of a sale.  
Pay per click involves paying a search engine every time a user clicks on a link that to visit either a merchant's website or your own website. You will typically bid on keyword phrases relevant to your target market to ensure that you only pay when you believe there is a chance of a sale.  
When a user types a keyword query matching your keyword list, your advertisement may be displayed. These advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages. Content websites commonly charge a fixed price for a click.
When a user types a keyword query matching your keyword list, your advertisement may be displayed. These advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages. Content websites commonly charge a fixed price for a click.
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[[Image:Links example.JPG|center|thumb|800px|PPC Example]]
[[Image:Links example.JPG|center|thumb|800px|PPC Example]]
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<big>'''Where to ask questions'''</big><br />
<big>'''Where to ask questions'''</big><br />
'''[[Ask_a_question|Ask Us A Question]]''' – simply submit a question and we can answer it<br />
'''[[Ask_a_question|Ask Us A Question]]''' – simply submit a question and we can answer it<br />
'''[[Request_an_article|Request an article]]''' – got a great idea about an article but don't know the next step to take?
'''[[Request_an_article|Request an article]]''' – got a great idea about an article but don't know the next step to take?
|}
|}

Revision as of 16:00, 6 March 2009

Frequently Asked Questions by Affiliates, for Affiliates - Admin


Contents

What is a merchant?

A merchant (retailer) is a company which has products or a service to sell.

What is an affiliate?

An affiliate (also known as a publisher or advertiser) is somebody whose purpose is to drive traffic to a merchant. They can do this by featuring the banners, text links or products of a merchant on their site.

How do Affiliates make money

If a user is browsing on an affiliates site, sees a product they like and clicks on the link (which takes them through to the merchant page) the affiliate will not be paid.

If however, the user then purchases this product, the affiliate will be paid as they have provided the merchant with a customer.

What Kind of Affiliate am I?

True Content

True content sites are generally informative sites that provide information relating to the products that are featured on their site.

Forums

Forums are interactive sites where internet users go to discuss issues that they are interested in.

Blogs

Blogs are usually online diaries. They vary in content and will usually put links to products that they are ‘blogging’ about.

Shopping Directories

If you are a shopping directory affiliate you will simply provide a list of all the merchants on your site, including a short description about what they do and occasionally providing reviews of their services.

ShopWindow partners

Shopwindow partners make use of the shopwindow tools and functionality to help power their website.

Voucher Codes

Voucher code affiliates are given voucher codes by merchants which they feature on their site.

E-mail Marketing

E-mail marketing affiliates collect e-mail addresses that are interested in a particular area and send them details of offers/deals they think the database of users will be interested in.


Price Comparison

Price Comparison sites provide an easy to use service that allows users to compare the prices of specific products from a range of merchants.

Cashback and Reward

Cashback and reward affiliates give a percentage of the commission that they earn back to their users. In the case of cashback affiliates, this is in the form of cash and in the case of reward affiliates this is in the form of ‘points’ which can be redeemed to purchase other goods.

Corporate Intranet

If you provide companies with an intranet service that offers its users discounts at retailers then you would be a corporate intranet affiliate.

Social Networking

Social network affiliates are primarily used for socialising with friends but sometimes they have banners or applications that encourage users to shop.

Pay Per Click (PPC)

PPC affiliates promote merchants via search engines such as google. PPC stands for Pay Per Click, so a PPC affiliate pays the search engine each time a user clicks on their link.

How do I get traffic to my site?

There are two main ways to get traffic to your site: SEO (Search Engine Optimisation) and PPC (Pay per click)

- SEO

Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" (or "organic") search results. The higher a site or page is listed or “ranked”, the more visible it will be as well as more relevant to the user. This can increase the volume and quality of traffic to your site.

In order to improve the ranking of your site you need to consider how search engines work and what people search for. Optimising your website will therefore involve editing and improving content in order to improve it’s natural search listings

- PPC

Pay per click involves paying a search engine every time a user clicks on a link that to visit either a merchant's website or your own website. You will typically bid on keyword phrases relevant to your target market to ensure that you only pay when you believe there is a chance of a sale.

When a user types a keyword query matching your keyword list, your advertisement may be displayed. These advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages. Content websites commonly charge a fixed price for a click.

PPC Example

Where to ask questions
Ask Us A Question – simply submit a question and we can answer it
Request an article – got a great idea about an article but don't know the next step to take?

Privacy

Due to new European legislation regarding how websites store information about you, AWIN is updating its privacy policy. You can see the new version of our policy here. If you would like to see the information we capture on this website, please click here for further details. In order to accept cookies on this site please click the 'I ACCEPT' button