Browser Privacy Changes & Advertiser Tracking Metadata
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=== Safari WebKit Intelligent Tracking Prevention 2 (ITP2) === | === Safari WebKit Intelligent Tracking Prevention 2 (ITP2) === | ||
| - | Changes to the Safari web browser prevent the use of third-party cookies from domains which have the ability to track consumers across multiple sites. Advertisers using MasterTag with unconditional tracking can track effectively under Safari's ITP2. | + | Changes to the Safari web browser prevent the use of third-party cookies from domains which have the ability to track consumers across multiple sites. Advertisers using the MasterTag with unconditional tracking can track effectively under Safari's ITP2. |
Revision as of 10:25, 14 June 2019
Contents |
Browser Privacy Changes & Advertiser Tracking Metadata for Publishers
View the tracking metadata by going to Advanced > Advertiser Metadata.
New Tracking Metadata Fields
MasterTag
Many advertiser transactions are converted via the Awin MasterTag tracking method. If a high enough proportion of these transactions are done in this way for a particular advertiser, it will be shown in this field. We use this data to see if an advertiser has good coverage of the MasterTag on their website’s landing pages – this allows Awin to continue to track sales.
Unconditional/Conditional Tracking
For an advertiser to be considered "unconditionally" tracking, they must indiscriminately deploy the Awin tracking suite on their checkout/confirmation pages, regardless of the referring marketing source. This field is an important consideration with browser privacy updates as advertisers can make use of "tracking switches" to conditionally show a marketing channel's tracking code. These tracking switches often store the referring marketing channel in a third-party cookie, which is susceptible to being blocked by browsers.
Browser Privacy Updates
Safari WebKit Intelligent Tracking Prevention 2 (ITP2)
Changes to the Safari web browser prevent the use of third-party cookies from domains which have the ability to track consumers across multiple sites. Advertisers using the MasterTag with unconditional tracking can track effectively under Safari's ITP2.