Who are affiliate profiles for?
From Wiki
Affiliate profiles
Publishers
Publishers create profiles in order to define their business in detail for an advertiser to view. This is helpful when an advertiser is wishing to review a pending application onto their programme by a publisher and checking for pre-requisites.
Affiliate profiles are often important for those promotional types such as PPC and e-mail marketing where the advertiser is often unable to view a URL and has to rely on the publisher s description.
Advertisers
Advertisers are able to search for, view and invite publisher s onto their programme.
This functionality ensures the interface breaks down barriers and allows advertisers know who their pending and current publishers are. This allows them to use a publisher’s profile to decide if they want to approve them to their programme.
A further advantage of a publisher profile is that it makes building and managing a publisher base considerably more transparent.