Soft Click Publisher

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What is the Soft Click proposition?

This proposition is offered by AWin so that any of our advertisers can work with technology providers that would typically fall outside of the publisher channel. Offering this soft click proposition will allow advertisers to work with these publisher s without adversely affecting existing publisher s relationships.

For the purposes of protecting the existing publisher base, a remarketing publisher would be given soft cookies.

For example, remarketing publisher s email customers who have abandoned carts during the checkout process to reinvigorate the purchase.

The soft click status means the remarketing publisher will not overwrite a large number of existing publisher cookies but will help increase the conversion rate of your publisher program.

For our advertiser base soft click cookies broadens the number of potential publisher s that an advertiser can work with. Advertisers can experiment with new technologies and partners without the fear of affecting their publisher programme or upsetting existing publishers.


Cookie hierarchy

Awin operate on the following publisher cookie hierarchy:

Post Click Cookie:

  • Where a single post click publisher cookie exists in isolation – The post click cookie is attributed with the commission (click referrer)
  • Where multiple post click publisher cookies exist – The most recent post click cookie is attributed with the commission (last click referrer)

Post click cookies overwrites soft click cookies and post view cookies

Soft Click Cookie:

  • Where a single soft click cookie exists in isolation – The soft click cookie is attributed with the commission (soft click referrer)
  • Where multiple soft click cookies exist – The most recent soft click cookie is attributed with the commission (last soft click referrer)

Soft click cookies overwrite post view cookies but can not overwrite post click cookies

Post View :

  • Where a single post view cookie exists in isolation – The post ciew cookie is attributed with the commission (view referrer)
  • Where multiple post view cookies exist – The most recent post view cookie is attributed with the commission (last view referrer)
  • Where Post View cookies and Post Click cookies coexist – The most recent Post Click cookie is attributed with the commission (last click referrer)

Post view cookies can not overwrite soft click cookies or post click cookies.


More information

View an article on The Importance of cookie hierarchies or for more information please contact publisher services.

Privacy

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