Publisher Click Ref

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Publisher click references

What to use click references for


By using click references it allows you to add a tracking reference to a link. Any clicks or transactions that occur through a link with a click reference can then be monitored through the various reports on the Awin platform. For example, if I created a link which had the click reference 'banner1' and then put this tracking link behind one of my banners, I could then review the specific performance of that banner.


There are lots of different ways that you'll be able to use click references:

  • Some monitor specific pages of their websites
  • Some monitor specific posts on their social channels
  • Some monitor individual ad placements across their website


Ultimately, click references give you the ability to see where your visitor has found the link to the advertiser and therefore optimise the way you direct traffic to your site.

You also have the capability to use click references to tag users to links (make sure not to send PII). This way you can see how your users are performing and find out which individual user was responsible for an individual transaction (e.g. to award them).


How to use click references

You can pass through six different click references in any one link:

  • clickref
  • clickref2
  • clickref3
  • clickref4
  • clickref5
  • clickref6


To implement a click ref, simply add &clickref=YOURREF to your links (where YOURREF is replaced with whatever text you wish to have).

For example: http://www.awin1.com/pclick.php?mid=3&id=14895&clickref=linklefttop&clickref2=user54211922


Finding click references that you passed through in links

Please note:

  • Please use all lower case for names of parameter "clickref" ("Clickref" ou "clickRef" are not accepted)
  • Click references do not have a character limit. However the aggregated click references report will only show you the first 50 characters.
  • The 'clickref' value is visible to the advertiser the transaction tracked for. The other click references are not.
  • Some publisher link management solutions and coupon link aggregators may require you to insert your click reference after the deeplink click-through URL at the end of a tracking link. In this instance, you should add &awcr= instead of the &clickref= parameter at the end of the deeplink. This only works with the standard clickref and not the additional clickrefs (e.g. clickref2)
For example: http://www.awin1.com/awclick.php?mid=3&id=14895&p=http://www.someproductpage.com&awcr=ADD_CLICKREF_HERE
  • Click ref is restricted to latin1 alpha numeric values. These are the special characters you can use:
!$%()*,-./0123456789:;?@[]^_`{}~
  • The following characters are not accepted:
# - because it used as an anchor for page links/blocks
& - because ampersand is for URL parameters
+ - Should not be used
| - gets converted into an underscore
' or " - will have a \ added before them

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