Publications 2013
From Wiki
January 2013
Did Mega Monday get Eclipsed as the Peak Christmas Trading Period?
Matt Swan - PerformanceIN - 02/01/2013
Peering into the Future of Performance Marketing: Ten 2013 Predictions
Simon Hofmeister - PerformanceIN - 08/01/2013
A Performance Marketing Checklist for Small Advertisers
Matt Swan - PerformanceIN - 11/01/2013
Post-Christmas sales and device trends: stats round up
Matt Swan - Econsultancy - 14/01/2013
Advertiser Shopping Tips for Affiliates
Margaret Odunukwe - PerformanceIN - 18/01/2013
Are We Relying Too Much on Cashback?
Simon Hofmeister - PerformanceIN - 21/01/2013
Behind the Scenes of the IAB and PwC OPM Study
Kevin Edwards - PerformanceIN - 24/01/2013
February 2013
Performance Marketing; Bridging the Gap between Value and Expectation
Mark Walters - PerformanceIN - 05/02/2013
The Rise of Mobile within the Performance Channel
Matt Swan - Fourth Source- 28/02/2013
March 2013
Retargeting Through CPC or CPA: The Network Perspective
Chris Said - PerformanceIN- 01/03/2013
How mobile-optimised sites drive conversion rates and AOVs
Matt Swan - Econsultancy- 01/03/2013
How to Create a Social Strategy for Your Affiliate Site
Stu Ralph - PerformanceIN- 11/03/2013
Are Cashback websites really driving incremental sales?
Matt Swan - PerformanceIN- 27/03/2013
Challenges within the Performance Marketing Industry
Matt Swan - Fourth Source- 28/03/2013
April 2013
Making the most of mobile over the holiday period
Matt Swan - Econsultancy- 17/04/2013
Using data to understand value through the performance marketing channel
Matt Swan - Fourth Source- 25/04/2013
May 2013
Penguin 2.0: Should Performance Marketers be Worried?
Sylvia Nankivell - PerformanceIN- 17/05/2013
Advertisers continuing to embrace m-commerce through the performance channel
Matt Swan - Fourth Source- 30/05/2013
June 2013
Declined Transactions: Conversation Starter or Commission Killer?
Edwyn McFarlane - PerformanceIN- 14/06/2013
Business Intelligence - Powering More Meaningful Data
Matt Swan - Fourth Source- 27/06/2013
July 2013
Maximising mobile optimised sites to improve conversions and boost average order values
Matt Swan - Drapers- 04/07/2013
Performance marketing driven by data insights
Matt Swan - Drapers- 04/07/2013
Is SEO Affected by Affiliate Links Pointing to Your Advertiser Site?
Sylvia Nankivell - PerformanceIN- 23/07/2013
August 2013
From Multi-Channel to Omni-Channel
Matt Swan - Fourth Source- 01/08/2013
Getting to grips with data through business intelligence
Matt Swan - Drapers- 16/08/2013
Show IAB the money
Kevin Edwards - PerformanceIN- 23/08/2013
Search, Social and Mobile – How do They All Fit Together?
Sylvia Nankivell - PerformanceIN- 27/08/2013
Internationalisation of the performance marketing channel
Matt Swan - Fourth Source- 30/08/2013
September 2013
How to measure the ROI of your affiliate marketing campaign
Matt Swan - Drapers- 09/09/2013
Maximising the potential of QR codes
Matt Swan - Drapers- 16/09/2013
Who cares about compliance?
Kevin Edwards - The Drum- 23/09/2013
The Importance of Cookie Hierarchies
Matt Swan - Fourth Source- 26/09/2013
October 2013
Why no one Cares About Affiliate Marketing (And Why it is Your Fault)
Kevin Edwards - PerformanceIN - 08/10/2013
The rise of internationalisation amongst UK retailers
Matt Swan - Econsultancy - 14/10/2013
Is There a Lack of Focus on Publisher Innovation
Kevin Edwards - PerformanceIN - 21/10/2013
The International affiliate opportunity
Kevin Edwards - IMRG - 22/10/2013
Right to reply: Google Hummingbird – a more human search engine?
Sylvia Nankivell - Net Imperative - 25/10/2013
November 2013
The rise of the affiliate blog within the fashion sector
Matt Swan - Drapers - 04/11/2013
Performance Marketing Trends – What can we expect from 2014
Matt Swan - Fourth Source - 07/11/2013
Attribution - the great debate
Matt Swan - Fourth Source - 26/11/2013
December 2013
Five Tips to Prepare for the January Travel Boom
Robert Davinson - PerformanceIN - 30/12/2013