Lead Generation
From Wiki
What Is Lead Generation?
Lead Generation is the process of collecting details of customers who have expressed an interest in a particular product or service. Customers who submit their personal information have given their express consent to receive further contact from that selected company.
Lead Generation At Awin
The Lead Generation team look to assist clients in building successful lead generation campaigns using cost effective methods to source leads and potential conversions. In order to strip out 'dud' and duplicate leads, the lead gen team ensure all data is verified, helping to save costs for the client. The Lead Gen team currently work with a set of specialist lead generation publishers whilst also working with existing publishers on the CPA network.
What Cost Model Does Lead Generation Use?
Lead Generation operates on a Cost per Lead (CPL) pricing model where publishers are paid a commission for each unique and verified lead they provide.
What Kind Of Publisher Websites Work On Lead Generation Campaigns?
The publisher websites that work on Lead Generation campaigns tend to mostly be content and email publishers as opposed to your traditional cashback and loyalty publishers that work on CPA campaigns.
Lead Generation Benefits
- Targeted prospect leads from transparent and ethical online sources
- Desktop and mobile responsive data capture forms
- Data verification & validation
- Test & manage multiple lead sources via one interface
- Set variable lead commission rates
Lead Generation Campaign Types
- Sign up and Registration
- Brocgure Request
- Product Samples
- Book Appointment / Request Call Back
Lead Generation Case Studies
IAB - The Little Book of Online Lead Generation
This features articles Lead Generation, and gives you a flavour of how in depth and advanced these campaigns are.
File:IAB - The Little Book of Online Lead Generation 2015.pdf
Lead Generation Jargon Buster
http://wiki.awin.com/index.php/Lead_Generation_Jargon_Buster
Lead Generation Best Practice
http://wiki.awin.com/index.php/Lead_Generation_Best_Practice