CPC campaigns publisher guide

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Contents

CPC Campaigns – Publisher Guide

Feature Overview

Awin advertisers benefit from the CPC Campaigns tool in order to set up and manage CPC activities with selected publishers.

How does it work?

An advertiser can run CPC campaigns with selected publishers in parallel with their CPA and/or CPL activities. This means that sales and leads will be tracked and assigned the specific commission, and clicks are being assigned a CPC commission at the same time. If you agree with a specific advertiser to run only CPC commission based activities, the program commission and publisher specific commission should be set to 0.

How are CPC Campaigns set up?

Advertisers have a dedicated tool available in the UI which allows them to set up or schedule specific CPC campaigns with chosen publishers by selecting a publisher, assigning a CPC commission rate and a schedule for the campaign.

How is CPC commission calculated?

For each active CPC Campaign we calculate commission for all the clicks generated by the publisher associated with the campaign for that specific program. All clicks are taken into account irrespective of the type of Awin links you used to promote a certain advertiser. The click commission is calculated daily at 2 am (based on advertiser timezone) by taking into account the clicks you generated in the previous day. A PPC type transaction is created for the corresponding commission. For example, at 2 am on the 10th of July, a transaction will be created for the clicks generated during the 9th of July. The transaction date will be the 9th of July.

What clicks are being taken into account?

The click commission calculation is based on the clicks generated by the publisher associated to the campaign for that specific program, on any type of links used. The clicks taken into account for the CPC commission calculation are coming from the same source as the aggregated reports (for example: the Advertiser Performance Report) which include all clicks generated by the publishers, and filter out some blacklisted user agents. For your reference, here's a list of blacklisted user agents:

  • AdsBot-Google
  • Ask Jeeves/Teoma
  • BrandVeritySpider
  • Charlotte
  • EmberSpider
  • Gigabot
  • Googlebot
  • ia_archiver
  • IKDhPmJcdw
  • Java/1.6.0
  • MAVbot-content-validation
  • Mediapartners-Google
  • msnbot
  • MSNPTC
  • panscient.com
  • QuickInfo
  • RPT-HTTPClient
  • Scooter
  • ShopWiki
  • Sphider
  • Twiceler
  • WordPress
  • Xenu Link Sleuth
  • Yahoo! Slurp
  • Yahoo!-AdCrawler
  • YahooSeeker
  • Zend_Http_Client

PPC transaction

A PPC type transaction will be created daily for each active CPC campaign. The transaction will be visible in your reports. It is created as Approved and has the transaction date of the day the clicks were calculated for (on the 10th of July, a transaction will be created with transaction date 9th July with commission for the clicks recorded on the 9th of July).

CPC reporting

Transactions report

You will see CPC commissions in Transactions Reporting as ‘PPC’ Transactions. UI:

CSV report export:

A PPC transaction is stored as approved. The ‘Click Reference’ – will display info about the number of clicks, the campaign CPC rate and the date of the transaction. The information is available in the UI, CSV report export and the API.

Advertiser Performance Report

The report will include the number of clicks you generated for the advertisers you ran CPC campaigns for and the PPC commissions (under Approved Commission). The commission amount will include the PPC commissions. The total number of transactions will also include the PPC commissions. The 'epc' calculations are taking into account the PPC transactions.


Performance Over Time Report

The report will include the number of clicks generated by a publisher & PPC commissions (under Approved Commission). The commission amount will include the PPC commissions. The total number of transactions will also include the PPC commissions transactions. The 'epc' calculations are taking into account the PPC transactions.

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