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[-] Advertiser Tracking Guide

[-] Commission Groups

Commission groups can be utilised to attribute the whole or parts of the transaction to a specific commission percentage or amount. The groups themselves are created and maintained within Commission Management in the Awin interface.

Note: Awin Access platform offer customers can only configure 2 additional commission groups.

Template - Conversion Tag

AWIN.Tracking.Sale.parts = "{{commissionGroupCode}}:{{totalAmount}}";

Template - Fall-back Conversion Pixel

&parts={{commissionGroupCode}}:{{totalAmount}}

• {{commissionGroupCode}} should be replaced by the code for the commission group you want to attribute the transaction to. Accepted characters for the commissionGroup code are alphanumerics (letter in upper case), underscore '_' , point '.' and minus '-'.
• {{totalAmount}} must be replaced by the order subtotal amount - after any relevant discounts are applied but prior to any additional fees such as taxes, delivery charges, or relevant service charges are added. The value must be a float, no thousand separator is allowed and finally the decimal place has to be a standard dot character, for example: "1083.29".

Example

<img border="0" height="0" src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=1001&amount=8.33&ch=aw&cr=EUR&parts=SPECIAL_OFFERS:8.33&ref=AA000002&testmode=0&vc=100FF" style="display: none;" width="0">
<script type="text/javascript">
//<![CDATA[
/*** Do not change ***/
var AWIN = {};
AWIN.Tracking = {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "8.33";
AWIN.Tracking.Sale.channel = "aw";
AWIN.Tracking.Sale.currency = "EUR";
AWIN.Tracking.Sale.orderRef = "AA000002";
AWIN.Tracking.Sale.parts = "SPECIAL_OFFERS:8.33";
AWIN.Tracking.Sale.test = "0";
AWIN.Tracking.Sale.voucher = "10OFF";
//]]>
</script>

[-] New vs Existing

A very effective way of rewarding publishers for delivering new customers is to pay out a slightly higher commission for these transactions.

Just make sure you have created the two groups NEW and EXISTING within your advertiser programme's Commission Management settings and then customise your tracking implementation like below.

Template - Conversion Tag

AWIN.Tracking.Sale.parts = "{{customerType}}:{{totalAmount}}";

Template - Fall-back Conversion Pixel

&parts={{customerType}}:{{totalAmount}}

• {{customerType}} should be replaced by either "NEW" or "EXISTING" depending on the type of customer
• {{totalAmount}} must be replaced by the order subtotal amount - after any relevant discounts are applied but prior to any additional fees such as taxes, delivery charges, or relevant service charges are added. The value must be a float, no thousand separator is allowed and finally the decimal place has to be a standard dot character, for example: "1083.29"

Example

<img border="0" height="0" src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=1001&amount=12.49&ch=aw&cr=EUR&parts=NEW:12.49&ref=AA000003&testmode=0&vc=100FF" style="display: none;" width="0">
<script type="text/javascript">
//<![CDATA[
/*** Do not change ***/
var AWIN = {};
AWIN.Tracking = {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "12.49";
AWIN.Tracking.Sale.channel = "aw";
AWIN.Tracking.Sale.currency = "EUR";
AWIN.Tracking.Sale.orderRef = "AA000003";
AWIN.Tracking.Sale.parts = "NEW:12.49";
AWIN.Tracking.Sale.test = "0";
AWIN.Tracking.Sale.voucher = "10OFF";
//]]>
</script>

[-] Multiple Commission Groups

It is possible to split the transaction into parts which each gets assigned to a separate commission group. Do this by populating each part separated by a pipe ("|") character.

Template - Conversion Tag

AWIN.Tracking.Sale.parts = "{{commissionGroupCode1}}:{{commissionGroupAmount1}}|{{commissionGroupCode2}}:{{commissionGroupAmount2}}...";

Template - Fall-back Conversion Pixel

&parts={{commissionGroupCode1}}:{{commissionGroupAmount1}}|{{commissionGroupCode2}}:{{commissionGroupAmount2}}...

• {{commissionGroupCode1}} must be replaced by the first commission group code you want to attribute a part of the transaction to
• {{commissionGroupAmount1}} must be replaced by the amount you want to attribute to the first commission group
• {{commissionGroupCode2}} must be replaced by the second commission group code you want to attribute a part of the transaction to
• {{commissionGroupAmount2}} must be replaced by the amount you want to attribute to the second commission group
• ...etc.etc.

Example

<img border="0" height="0" src="https://www.awin1.com/sread.img?tt=ns&tv=2&merchant=1001&amount=26.09&ch=aw&cr=EUR&parts=CD:11.10|DVD:14.99&ref=AA000006&testmode=0&vc=100FF" style="display: none;" width="0">
<script type="text/javascript">
//<![CDATA[
/*** Do not change ***/
var AWIN = {};
AWIN.Tracking = {};
AWIN.Tracking.Sale = {};
/*** Set your transaction parameters ***/
AWIN.Tracking.Sale.amount = "26.09";
AWIN.Tracking.Sale.channel = "aw";
AWIN.Tracking.Sale.currency = "EUR";
AWIN.Tracking.Sale.orderRef = "AA000006";
AWIN.Tracking.Sale.parts = "CD:11.10|DVD:14.99";
AWIN.Tracking.Sale.test = "0";
AWIN.Tracking.Sale.voucher = "10OFF";
//]]>
</script>